From batch and blast to personalized hello's

In the ever-evolving landscape of e-commerce marketing, the shift from...

In the ever-evolving landscape of marketing, and specifically in e-commerce,...

Expectations for Purchases in a Post-Pandemic World

Amidst the aftermath of the...

In a world where digital innovation knows no bounds, the contours of...

Imagine being a salesperson, juggling multiple priorities. You're rushing to...

E-commerce merchants are hyped up and busy getting ready all throughout fall...

Abandoned carts are a huge problem for online retailers. In fact, it is...

E-commerce merchants face a lot of challenges that are like those any other...

As e-commerce continues to ripple the globe, we see it becoming more and more...

Abandoned carts are a huge problem for online retailers. In fact, it is...

Out with the old, in with the new is the basic sentiment behind spring...

If you want your ecommerce business to be successful, you need to focus on...

Mapping your customers lifecycle is key to your marketing efforts, after all,...

With BFCM right around the corner have you checked all of your boxes to make...

The E-commerce wave is still on the rise since it is a fairly new concept,...

As the fall season begins to approach and we feel summer drifting away we can...

We all know e-commerce is here to stay and still, Summer 2021 is going to be...

How many of us have resorted to sending the same winback campaign with the same...

Throughout 2020, we were busy working closely with merchants of all shapes and...

Here's some ideas you can implement this week to target coupon code emails to...

I've worked with many ecommerce clients who want to roll out the red carpet for...

Rather than replacing 50% or more of your ecommerce customers every year (at...

If your repeat purchase rate is under 40% (which is normal in Ecommerce), that...

Visualize your New Customer segments in HubSpot so you can automatically or...

Building a list of Ecommerce leads who aren't yet ready to buy but would still...

Using less than an hour of time, this article will help you find the gaps in...

Using less than an hour of report building, this article will help you...

Here's some some key Ecommerce data points that you can use to build 5...

As we’re entering the most important time of the year for Ecommerce, there is a...

Email marketing still accounts for over 15% of all ecommerce sales, but how are...

Shopify is NOT a CRM tool with deal pipelines nor sales email automation, so...

We've worked exclusively in ecommerce digital marketing in HubSpot's ecosystem...

HubSpot might not like this post, but I think it’s an important option to lay...

There are certain segments of abandoned carts where you can offer discounts...

Since April, Shopify’s revenues have nearly doubled as Covid-19 pushes brands...

I’ve had the good fortune of working with some ecommerce clients who get...

This guide will help you set up a simple two-segment Abandoned Cart campaign in...

Unific is honored to be named a Top 30 HubSpot App based on the quantity and...

Today, almost every online business has a need for integrations, and the...

Prospects coming from competing integrations have been trained to expect data...

This guide will help you to know if the paid HubSpot Ads Add-On will help your...

I was answering a client’s question about Unific’s Magento 2 to HubSpot...

Setting up an automated browse abandonment campaign in HubSpot can effectively...

First, congratulations on investing in the growth of your ecommerce business!...

HubSpot’s free CRM provides an abundance of value for ecommerce companies.

...

This year we've focused on helping ecommerce merchants grow sales is by ...

Many ecommerce brands know their data is critical – they prioritize collecting...

If you are starting an ecommerce business, you need a strategy for turning your...

What are WooCommerce and HubSpot?

WooCommerce is an eCommerce plugin for...

I've been working on integrating shopping carts and marketing platforms for...

The History of Coupons in Retail and eCommerce

1887 marked the beginning of the...

Marketers put a lot of time and effort into perfecting their digital...

I often hear from retailers that they struggle to find the time for effective...

It is always fun when you can combine two technologies in a new and innovative...

At Unific, we’re always listening to feedback from our customers and partners....

In the new frontier of Digital Marketing, the ability to automate complex sales...

With Unific, you can now connect as many shopping carts as you want to a one...

HubSpot’s CRM is the foundation of the platform, the place where the Marketing...

"The folks at Unific integrate HubSpot with Shopify, Magento, BigCommerce and...

In this episode of eCommerce in the Trenches, JD meets with John and Courtney...

Inbound marketing creates opportunities for companies to connect with prospects...

We tend to talk a lot about broad-market businesses, but one of the things...

One of the biggest hurdles eCommerce businesses have to jump over is having a...

You've started to see more sales through your e-commerce business, and now you...

With a recent update to the Shopify API, we are now able to provide you with...

With a recent update to the Shopify API, we are now able to provide you with...

Our podcast, eCommerce in the Trenches is now live!

Recovering abandoned cart shoppers is vital to the success of any e-commerce...

Why Retarget Abandoned Cart Shoppers

71% of customers place an item in their...

It's inevitable; shoppers will abandon their shopping cart before completing...

Search Engine Optimization (SEO) encompasses many tactics, but the main idea is...

Email subject lines are the first chance to grab the customer's attention after...

69.23% - that's the average cart abandonment rate as of January 2017.

A Salesperson's Standpoint: This is the first in a series of posts from...

So, you've decided to implement a campaign of abandoned cart emails. Great...

It's no surprise that product reviews increase the likelihood of a shopper...

Once you've installed the Unific app, it will take you to your Order...

Every customer is different, but their purchases often help businesses identify...

Today is Get To Know Your Customer Day for Q3. While it may not be the oldest,...

Introducing, Unific! The exciting future of our company, Revenue Conduit.

It's become an industry standard to send segmented promotional email messages...

Congrats! You just made a sale; now your customer is about to receive an email...

The excitement of buying something is rarely accompanied by a thrilling...

Any smart businessperson knows marketing isn't measured in impressions, clicks,...

The Value Of Order Confirmation Emails

With the retail industry averaging open...

Measuring Confirmation Email KPIs & Setting Benchmarks

Like anything else,...

Hint: There is none.

Customer segmentation adds a level of personalization that is easy to apply in...

Customer segmentation adds a level of personalization that is easy to apply in...

It is often believed that customers do not scroll all the way to the bottom of...

These days, we all shop online, and we all know that the most important and...

There are several applications, platforms and integrations that allow you, as a...

We often see designers and marketers focus their efforts on newsletters and...

Businesses often focus their email marketing efforts on campaigns like...

Now that we've spent some time thinking about transactional emails, you may be...

As consumers, we are all familiar with the emails that are sent to us following...

As a business owner or marketer, you have to find inventive and creative ways...

How often do you go shopping, find something you like, get in line, hand the...

Revenue Conduit subscribers on our Growth plan and above (and on any cart but...

Watch the recording of our 80/20 for Online Retailers webinar with JD Crouse...

We had an excellent webinar with our friends over at Justuno. Watch the video...

I have some exciting announcements - after doubling the size of our development...

It is getting harder and harder for small online retailers to compete. In a...

When we put marketing automation in place for a small online retailer that has...

Do you remember that email I sent you a bit more than a week ago? The one...

Automating lifecycle marketing takes time. It takes effort.

You will never be...

I spent a few hours reviewing the 2014 Revenue Conduit Action Plan this...

Remarketing to your prospects and customers has never been easier or more...

In Part 1, we talked about the results of a recent 80/20 Analysis we conducted...

I’ve said it before and I’ll say it again - running an online store is hard and...

One of the best ways to grow your online store is by sending traffic to a...

We're excited to announce that Revenue Conduit now integrates Shopify POS with...

Love ‘em or hate ‘em -- popups work and they work well.

You never know what you will find when conducting 80/20 analysis for eCommerce.

It’s been about 9 months since the first online store signed up for Revenue...