If you’re using Klaviyo for marketing (email and SMS) and thinking about syncing those contacts into HubSpot, you’re on the right track. Klaviyo is fantastic at driving engagement and revenue with targeted campaigns. But when you connect it to HubSpot? That’s when you unlock the full customer journey — from first click to closed deal, and even beyond.

Instead of keeping marketing activity in one silo and sales in another, syncing Klaviyo to HubSpot brings everything together. Your teams get one clear, unified view of every prospect and customer. Your reporting improves. Your automation gets smarter. And your ability to scale? That levels up too.

Here are 25 powerful things you can do once your Klaviyo contacts live inside HubSpot:

Technical Wins: Syncing and Automating Smarter Workflows

1. Track the Full Sales Journey (Not Just Marketing Touches)

Move beyond opens and clicks. Track every step your contacts take, from first email touch to purchase and deal closure.

2. Automate Lead Handoffs Between Marketing and Sales

Push engaged contacts from Klaviyo directly into your HubSpot sales pipeline, so no hot lead gets missed.

3. Run Multi-Channel Nurturing (Beyond Email/SMS)

Use HubSpot to add ads, calls, tasks, and even LinkedIn messages into your nurturing mix alongside Klaviyo campaigns.

4. Score and Prioritize Leads More Intelligently

Blend some Klaviyo engagement data with HubSpot's lead scoring rules to surface your best prospects faster.

5. Get End-to-End Reporting (Marketing → Sales → Revenue)

Finally connect campaign performance with real sales outcomes and ROI.

6. Centralize All Customer Data in One Place

Combine email behavior, purchase history, and sales conversations inside HubSpot’s CRM.

7. Create Smarter Audience Segments

Segment by lifecycle stage, campaign engagement, purchase patterns, and even deal status.

8. Automate Post-Purchase Workflows

Trigger cross-sell emails, review requests, and onboarding series from HubSpot based on Klaviyo purchase data.

9. Improve Sales Follow-Up Timing

Alert reps the moment a lead clicks a key email or browses your site again, so they follow up at the perfect time.

10. Align Marketing, Sales, and Service Teams

Give everyone on your team visibility into what’s happening with each customer, in real-time.

Strategic Wins: Driving Growth and Retention

11. Personalize Sales Outreach Using Klaviyo Engagement

Give your sales reps the power to reference recent email opens, clicks, and purchases during calls and emails, making outreach more relevant and effective.

12. Identify At-Risk Customers Before They Churn

Use HubSpot workflows to flag contacts who haven’t engaged with Klaviyo campaigns for a while — allowing your team to win them back before they go cold.

13. Enrich CRM Records with Klaviyo Data

Populate HubSpot contact records with Klaviyo tags, making it clear where they are coming from and what does this mean for your customer journey.

14. Automate Customer Satisfaction Surveys

Trigger NPS or CSAT surveys from HubSpot.

15. Segment Contacts by Engagement Lifecycle

Easily filter lists into new subscribers, active buyers, lapsed customers, and VIPs using combined Klaviyo and HubSpot data.

16. Launch Automated Win-Back Campaigns

HubSpot can detect lapsed buyers and trigger win-back sequences across email, ads, and even sales calls.

17. Create Dynamic Sales Pipelines

Update deal stages based on customer interactions in Klaviyo — helping sales teams stay in sync with marketing efforts.

18. Enable Account-Based Marketing (ABM)

Combine Klaviyo contacts with HubSpot company records to run targeted ABM campaigns that reach both individual buyers and decision-making teams, reach out to B2B and B2C audiences with personalized content and more.

19. Trigger Loyalty Program Invitations

Automatically invite high-value Klaviyo contacts into loyalty or referral programs managed through HubSpot.

20. Use Klaviyo as Campaign Data in Sales Dashboards

Let your sales managers see which marketing campaigns are generating the most sales opportunities in real-time and include Klaviyo as a source.

21. Build Custom Reports for Board-Level Insights

Combine Klaviyo and HubSpot sales outcomes into clear reports that show marketing's contribution to revenue.

22. Track Lead Source Attribution Accurately

Attribute leads to the right Klaviyo campaign while also tracking their movement through the HubSpot funnel.

23. Manage Event or Webinar Follow-Ups

Use HubSpot to track webinar registrations and trigger tailored follow-up emails to attendees and no-shows using Klaviyo.

24. Sync Contact Preferences Seamlessly

Let customers manage their email/SMS preferences through HubSpot forms by tagging them as Klaviyo subscribers or not.

25. Future-Proof Your Tech Stack

By integrating Klaviyo and HubSpot, you set your business up for scalable growth — with marketing, sales, and service teams all aligned under a single customer view.

If you’re serious about growing smarter — combining Klaviyo’s marketing muscle with HubSpot’s sales and CRM power — syncing the two is the next step. Not only will your marketing and sales teams align better, but your reporting will finally tell the full story.

Let’s make your marketing and sales work together like never before.