Beyond the Native Integration: Why Now Is the Perfect Time to Upgrade Your Shopify-HubSpot Sync

While the forced migration caused by Shopify’s HubSpot integration update is creating disruption for many businesses, it’s also an opportunity to reassess your tech stack and explore better alternatives. If you’re looking to future-proof your business and optimize your integration, now is the perfect time to upgrade. Check out a comparison of Unific vs the Native Shopify Sync and how we can help during this process.

If your business relies on the Shopify-HubSpot integration, an important update is coming. By May, all users will need to reinstall the integration, and with this change, Shopify orders will no longer sync to HubSpot Deals. Instead, they will sync to a new Order object—which functions differently than Deals.

Black Friday and Cyber Monday (BFCM) are often thought of as consumer-centric events, but B2B eCommerce companies have a massive opportunity to capitalize on this peak shopping season. With buyers in every sector gearing up to make end-of-year purchases, automating email marketing for B2B can keep potential buyers engaged, drive sales, and enhance loyalty. Here’s how to effectively leverage automation to make this BFCM season one of your best yet.

In the fast-paced world of e-commerce, efficiency isn’t just a competitive advantage—it’s a necessity. As businesses juggle customer expectations, order management, and marketing campaigns, the importance of accurate, real-time data cannot be overstated. Enter Deep Data Sync: the powerhouse integration that bridges the gap between Shopify and HubSpot, ensuring your data flows seamlessly across platforms. But how can you make the most of this tool? Let’s dive into the best practices for leveraging Deep Data Sync to supercharge your e-commerce operations.

HubSpot’s CRM is designed to handle various aspects of your sales process, but not all objects are created equal. Among the many object types available, two that often cause confusion are Orders and Deals. While both are crucial for managing sales data, they serve distinct purposes. Understanding these differences can help you use them effectively, both together and separately, to optimize your business processes, especially in the e-commerce world.

In the competitive world of B2B eCommerce, time is money—especially for your sales team. Repetitive tasks, delayed follow-ups, and disjointed systems can drain productivity and leave valuable leads untapped. But with the power of HubSpot Workflows, you can automate routine processes, enabling your team to focus on what matters most: building relationships and closing deals.

Love Your Data Like Your Customers Valentine’s Day is all about connections—and in e-commerce, no connection is more vital than the one between your Shopify store and your HubSpot CRM. Accurate, synchronized data isn’t just a nice-to-have; it’s the secret to delivering the personalized shopping experiences that customers crave, especially during this busy season of love (or any season to be honest).

Shopify offers a straightforward draft order system with three basic stages: Open, Sent, and Completed. While these stages work well in Shopify, the reality of B2B sales is far more nuanced. A typical customer journey involves a range of pre-sales activities—quote requests, follow-ups, internal discussions, sales calls, and more—long before a draft order is created.

Growing your eCommerce business is more than just getting more orders—it’s about building smoother processes, creating better customer experiences, and staying ahead of the competition. Deep Data Sync helps make this possible by connecting your e-commerce platform with HubSpot, giving you the tools to turn disorganized data into a growth engine. Get E-commerce insights and updates in your inbox.

Show Your Sales Team Some Love Valentine’s Day isn’t just for customers—it’s also a perfect time to appreciate the unsung heroes of your e-commerce success: your sales team. With high sales volumes and last-minute orders, they’re under more pressure than ever. The good news? Automating quote management with tools like Quotific can lighten the load while boosting productivity and accuracy.