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Loved by ecommerce brands all over the globe, including:

Sync your Magento 2 data to HubSpot and get growing!

All of your customer information, as well as your entire cart order history, is gathered in one place for you to analyze, segment and act upon quickly and easily.

Customers & Prospects

Unific syncs your shopping cart customers and prospects to HubSpot as Contacts. 

Orders & Checkouts

Unific syncs orders and checkouts (including abandoned carts) to HubSpot as Deals. 

Custom Fields

Need to sync fields not covered by our default field map? We have you covered. Unific allows users to map additional or custom fields to HubSpot.


Unific syncs products from orders and checkouts to the related Deal and Contact records.

View default field map

Unific syncs 150+ fields from Magento 2 to HubSpot
Sync 150+ fields from Magento 2 to HubSpot.
Created with Sketch.

Built to make the Magento 2 developer's life easier

While Magento 2 can be a challenging environment to work in, Unific is built to easily work with your Magento 2 store.

Minimal Server Load

Unific moderates data flow to adhere to ensure your site performance will not be impacted even on your busiest days. Learn more.

Multi-store Support

No matter how many websites, stores or storeviews you have in your Magento 2 instance, Unific includes which storefront the customer was active on. This allows store-specific segmentation.

Always up-to-date

No need to reinstall the extension with every Magento 2 update or release, Unific always supports the latest API version.

Technical Help Available

For merchants lacking the skills or time to implement or troubleshoot the Magento 2 updates needed to install Unific, we offer expert development services to ensure your integration is set up correctly and syncing.

Unlock the potential of HubSpot's powerful automation capabilities

Unific helps merchants maximize the return on their HubSpot investment through Magento 2 to HubSpot integration with key features like:

Pre-Built Smart Lists

When you connect your HubSpot account in Unific a number of smart lists that map to the customer lifecycle are automatically added to HubSpot.

Essential Workflows

Unific creates essential workflows (leveraging industry best practices) in HubSpot to shorten the time needed to start engaging with your customers.

Data Enrichment

Unific automatically calculates and appends key fields for RFM (recency, frequency, monetary) segmentation in HubSpot.

Test, Learn & Grow

When your shopping cart data is added to the already powerful event tracking data HubSpot is capturing on your store, you can test, learn and optimize like never before!
Unific automatically creates smart lists in HubSpot for your key customer lifecycle segments.

Easily create, send and track unique offer codes

Unific's dynamic coupon code builder enables you to easily create offers, sync them to HubSpot and send within your HubSpot campaigns.


Use offers to reward loyal customers, incentivize additional purchases or as a way to capture abandoned carts.


Unific's coupon builder prevents fraud, sharing or misuse with built-in protective features like "one and done" expiration, use-by dates and more.

dynamic-coupon-codes-960Created with Sketch. Coupon Value Applies To Active Dates Entire order Selected products Date in the future Between specific dates Percentage Discount type Black Friday/Cyber Monday 2020: 50% Discount Coupon Snippet Name Search Products 4 Expires in days % 50 Discount value Coupon Code Format Firstname Custom Word / Merge Field BFCM Custom Word / Merge Field Sample: KENDALL-BFCM-T6Y8B230001-2020 AUTOGENERATED Custom Word / Merge Field - - - 2020 Custom Word / Merge Field Coupon Generator / New Coupon
Unific's Dynamic Coupon Code Generator enables you to create unique, trackable offer codes with ease.

"We appreciated your onboarding process and service you offer. Also, your software is awesome when we started diving into it in the back end of HubSpot."

-Tyler Howard | PatraCompany


"WE LOVE UNIFIC! The first campaign we put together was an abandoned cart campaign, that has been extremely successful! We started a new campaign last week and are already seeing results!"

Marcy Burke | Co-Founder | Avidog


"Unific understands what matters to an eCommerce business. They drive value through innovative and consistent automation tools and techniques. Their strategy is helpful and their implementation is always on target."

John Brown | COO | Cents of Style


“I just wanted to say it's been great working with you guys, and if you ever need me to hop on a call with a prospect and talk you guys up I am more than happy. I think it's safe to say this is going to be a great partnership.”

Brett Rudolph | Director, Global Ecommerce | SodaStream


"Unific has been a delight to work with from the start. This is a very responsive team, always ready to help us find the best solutions that custom fit our needs. With their support, we have been able to get the very most out of HubSpot making it a vital part of our daily operations."

-Nichole Crowley, B2B Manager



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