In the ever-evolving landscape of e-commerce marketing, the shift from traditional batch-and-blast emails to triggered emails is proving to be a game-changer. While the prevalence of batch-and-blast emails persists, it is increasingly common knowledge that triggered emails outperform them significantly.
Medium.com ran some metrics and what was found was shocking. Triggered emails emerge as revenue powerhouses, driving a remarkable 24 times more revenue per send compared to batch-and-blast counterparts. The statistics reveal that batch-and-blast emails generate a mere $0.04 in revenue per send for the average e-commerce retailer, whereas behaviorally triggered emails shine, generating an impressive $0.95 in revenue per send.
If you're still relying on batch and blast emails, you're missing out on significant rewards. Not only are you not fully reaping the benefits of your efforts, but automated behavioral emails can also save your team valuable time. With the right data triggers, these emails are easier to send and allow you to repurpose content, ensuring it's seen at the perfect moment.
Beyond the monetary impact, the engagement metrics further underscore the effectiveness of triggered emails. BounceX triggered emails, on average, boast 2.2 times higher open rates, 2.1 times higher click rates, and a remarkable 4.1 times higher conversion rates compared to batch-and-blast emails. This steep difference highlights the potency of delivering more targeted and relevant content to recipients.
A noteworthy aspect of triggered emails is their longevity. Even months after the initial send, triggered emails continue to engage recipients, with approximately 18% to 23% of interactions occurring more than 24 hours post-delivery. This sustained engagement emphasizes the enduring impact of content tailored to the recipient's preferences and past behaviour. And once more, a lot of this content can be tailored once, so your team can actively focus on new behaviours, outliers, and revenue creating behaviour when creating new content.
The success of triggered emails boils down to their heightened relevance. These emails are intricately tied to specific onsite actions during recent site visits, aligning seamlessly with the shopper's preferences and prior activity. In contrast, batch-and-blast emails often lack this precision, delivering generic content that may not resonate with the recipient's recent interactions or stage in their journey.
Bibliography:
https://medium.com/wunderkind/3-triggered-email-stats-all-marketers-should-know-ea0016aae07e
