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Loved by ecommerce brands all over the globe, including:

Sync your Shopify data to HubSpot and get growing!

All of your customer information, as well as your entire cart order history, is gathered in one place for you to analyze, segment and act upon quickly and easily.

Customers & Prospects

Unific syncs your shopping cart customers and prospects to HubSpot as Contacts. 

Orders & Checkouts

Unific syncs orders and checkouts (including abandoned carts) to HubSpot as Deals.

Custom Fields

Need to sync fields not covered by our default field map? We have you covered. Unific allows users to map additional or custom fields to HubSpot.


Unific syncs products from orders and checkouts to the related Deal and Contact records.

View default field map

Unific syncs all standard properties from Shopify to HubSpot.
Deep integration with pre-mapped fields

Built for your custom needs

With Unific's advanced property mapping feature, you can create a custom mapping of specific data that you need for your business.

For example, if you are collecting the customer's birth date or anniversary date or any other field that you want to sync to HubSpot for greater personalization.

Unific enables this with a seamless interface.



Ecommerce marketing essentials included with your Unific subscription

Get the most out of your marketing automation investment through Shopify to HubSpot integration with features merchants love:

Pre-Built Smart Lists

When you connect your HubSpot account in Unific a number of smart lists that map to the customer lifecycle are automatically added to HubSpot.

Intuitive Workflows

Unific creates essential workflows (leveraging industry best practices) in HubSpot to shorten the time needed to start engaging with your customers.

Data Enrichment

Unific automatically calculates and appends key fields for RFM (recency, frequency, monetary) segmentation in HubSpot.

Test, Learn & Grow

When your shopping cart data is combined with the already powerful event tracking data HubSpot is capturing on your store, you can test, learn and optimize like a pro!

Unific automatically creates workflows in HubSpot to help you automate key customer engagement touchpoints.

Coupons & offer codes made easy

Unific's dynamic coupon code builder enables you to easily create offers, sync them to HubSpot and send within your HubSpot campaigns.


Use offers to reward loyal customers, incentivize additional purchases or as a way to capture abandoned carts.


Unific's coupon builder prevents fraud, sharing or misuse with built-in protective features like "one and done" expiration, use-by dates and more.

dynamic-coupon-codes-960Created with Sketch. Coupon Value Applies To Active Dates Entire order Selected products Date in the future Between specific dates Percentage Discount type 2020 Birthday: 15% Discount Coupon Snippet Name Search Products 30 Expires in days % 15 Discount value Coupon Code Format Firstname Custom Word / Merge Field BIRTHDAY Custom Word / Merge Field Sample: KEVIN-BIRTHDAY-DJCLKAB-2020 AUTOGENERATED Custom Word / Merge Field - - - 2020 Custom Word / Merge Field Coupon Generator / New Coupon Generator
Unific's Dynamic Coupon Code Generator enables you to create unique, trackable offer codes with ease.
"We appreciated your onboarding process and service you offer. Also, your software is awesome when we started diving into it in the back end of HubSpot."
Tyler Howard PatraCompany


"WE LOVE UNIFIC! The first campaign we put together was an abandoned cart campaign, that has been extremely successful! We started a new campaign last week and are already seeing results!"
Marcy Burke Co-Founder Avidog


"Unific understands what matters to an eCommerce business. They drive value through innovative and consistent automation tools and techniques. Their strategy is helpful and their implementation is always on target."
John Brown COO Cents of Style


“I just wanted to say it's been great working with you guys, and if you ever need me to hop on a call with a prospect and talk you guys up I am more than happy. I think it's safe to say this is going to be a great partnership.”
Brett Rudolph Director, Global Ecommerce SodaStream


"Unific's Dynamic Coupons and Dynamic Segments apps increased our abandoned cart recovery rate by 10%. We also saved margin because 33% of carts were recovered without a discount."
Courtney Evans Owner/CIO Mother Earth Products

Ready to get started?

Start now for free with our easy setup process. Sync contacts, orders and abandoned carts in minutes.

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