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More than 22 million orders synced.
That’s an all-time gross merchandise value (GMV) of $5.5 billion.


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Unific understands what matters to an eCommerce business. They drive value through innovative and consistent automation tools and techniques. Their strategy is helpful and their implementation is always on target.
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An integration first — but so much more.

Deep Data Integration

Shopify events and data in HubSpot.

Unific allows you to take what’s happening in Shopify and analyze and act upon it in HubSpot — keeping your systems connected and productive.



Unific’s campaign builder allows you to do a number of actions in HubSpot based on events directly from Shopify.


Leverage the power of your customers’ orders. Create campaigns that encourage repeat orders and other valuable actions.


Capture and analyze customer behavior and order history to identify and engage with your most valuable customers.


Get instant insights into what’s working and what isn’t, and put the marketing power of HubSpot to work for both.

Deep integration with pre-mapped fields

Growth Tools

Never miss out on an opportunity.

Each customer interaction is a chance to make a sale — or encourage additional sales. Our growth tools allow you to do just that.

Order Confirmations

Unific helps you turn receipts into revenue with additional offers placed in order confirmation emails with exceptionally high open rates.

Coupon Code Generation

Dynamically create compelling offers for your customers that support new and repeat business and win back lost customers.

Support for More

You have a growing library of apps, and we have a growing library of solutions. Whatever the challenge, we’ll identify an opportunity.
dynamic-coupon-codes-960Created with Sketch. Coupon Value Applies To Active Dates Entire order Selected products Date in the future Between specific dates Percentage Discount type 15% off fathers day 2018 Coupon Snippet Name Search Products 30 Expires in days % 15 Discount value Coupon Code Format Firstname Custom Word / Merge Field FATHERSDAY Custom Word / Merge Field Sample: KEVIN-FATHERSDAY-DJCLKAB-2018 AUTOGENERATED Custom Word / Merge Field - - - 2018 Custom Word / Merge Field Coupon Generators / New Coupon Generator
Dynamic Coupon Code Generator

HubSpot Optimized for eCommerce

The right tools for the right business.

Out-of-the-box is never best-in-class. That’s why we customize your HubSpot–Shopify integration based on your business and customers.

Custom Properties

Your HubSpot–Shopify setup includes extensive preset and custom fields to help you capture the information that matters most.

Intuitive Workflows

Based on industry best practices, we’ll create workflows that move information and tasks to where they need to be at the right time.

Intelligent Lists

We’ll segment customers into groups that make sense for your online business so you can quickly and easily target the right audience.

Strategy and Support

Unific unites eCommerce with success. That can only be achieved when we work together. Get the support and strategy you need to succeed.

HubSpot workflows created by Unific

Data Into Insights and Insights Into Action

Get a direction founded in data.

There’s nothing better than knowing what you should do next. Our HubSpot–Shopify integration gives you the data you need to make informed decisions.

It All Starts with Data

Shopify is collecting information on your customers, products, and business every second. Unific helps you put it to use.

Insights Arise From Data

Your data paints a picture — it shows you who your best customers are, what your best products are, and what marketing really works.

We Turn Insights into Action

When your data has charted a course for your next steps, our integration gives you the marketing you need to move forward.

Learn from Action and Repeat

Your campaigns produce more data, which you can further refine and learn from to improve your efforts for better results and growth.
top-customersCreated with Sketch. R e c e n c y R a t i n g S t a r t D a y s E n d D a y s P e r c e n t o f C u s t om e r s N u m b e r o f C u s t om e r s T o t a l C u s t om e r Li f e t i m e R e v e n u e P e r c e n t o f C L R e v e n u e 5—Stars 30 17.26% 6834 $2,247,383.81 21.29% 4—Stars 31 60 10.19% 4037 $1,217,048.87 11.53% 3—Stars 61 90 9.99% 3956 $969,687.69 9.18% 2—Stars 91 180 21.26% 8417 $2,036,212.02 19.29% 1—Star 181 41.30% 16355 $4,087,696.83 38.72% Recency: 5—star rating based on days since last 100.00% 39,599 $10,558,029.22 100.00% F r e q u e n c y R a t i n g M i n N u m b e r o f O r d e r s M a x N u m b e r o f O r d e r s P e r c e n t o f C u s t om e r s N u m b e r o f C u s t om e r s T o t a l A mo un t o f R e v e n u e P e r c e n t o f R e v e n u e 5—Stars 5 4.55% 1801 $1,611,270.4 1 15.26% 4—Stars 4 4 3.31% 1311 $892,208.5 8 8.45% 3—Stars 3 3 7.10% 2813 $1,389,774.9 5 13.16% 2—Stars 2 2 17.69% 7006 $2,279,864.3 7 21.59% 1—Star 1 1 67.35% 26668 $4,384,910.9 1 41.53% Frequency: 5—star rating based on total # of Orders 100.00% 39,599 $10,558,029.22 100.00% M on e t a r y R a t i n g M i n A mo un t o f O r d e r s M a x A mo un t o f O r d e r s (l e s s t ha n ) P e r c e n t o f C u s t om e r s N u m b e r o f C u s t om e r s T o t a l A mo un t o f R e v e n u e P e r c e n t o f R e v e n u e 5—Stars $2,000 2.32% 917 $4,104,917.5 1 38.88% 4—Stars $1,025 $2,000 2.68% 1061 $1,589,794.0 2 15.06% 3—Stars $475 $1,025 5.94% 2353 $1,696,084.4 3 16.06% 2—Stars $65 $475 39.84% 15778 $ 2,611,545.0 7 24.74% 1—Star $65 49.22% 19490 $ 555,688.1 9 5.26% Monetary: 5—star rating based on total lifetime revenue 100.00% 39,599 $10,558,029.22 100.00%
Recency, Frequency, Monetary analysis to tell you who your best customers are so that you can market to the right people at the right time

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