Love ‘em or hate ‘em -- popups work and they work well.

The second step in Lifecycle Marketing for online stores is capturing leads.

All the time, energy and money you spend on paid search, search engine optimization and social media will be for naught if you’re not effectively capturing leads.

PopUp Domination has been around for awhile. We like it and recommend that online stores use it.

Over the years, though, PopUp Domination has been a bit stagnant.

That changed with their most recent update.

5 major improvements were made, including a more intelligent ad blocker bypass and the ability to choose where your popup appears (center, bottom right, top left).

You can also remove or change the color of the popup background, and tweak the opacity as well.

A great plugin just got better.