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HubSpot Ecommerce Integrations

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As one of the largest and most advanced marketing automation and CRM platforms, HubSpot provides incredible opportunities to get the most out of your customer data. Integrations are available between HubSpot and some of the industry’s largest Ecommerce platforms. When you connect your shopping cart system with HubSpot through Unific, we’ll enhance your HubSpot account with custom properties to store shopping cart data, smart lists that segment customers by buying behavior, and efficient workflows.



Get the Most Out of the Tools You’re Already Using

As an eCommerce business, you have a shopping cart and, hopefully, a marketing automation platform. The data generated by your shopping cart, order history, and customer activity is immense and says a lot about your customers and where your opportunities are. However, acting on that data is almost impossible without connecting it to your marketing automation platform. Without an integration, you’d be doing a significant amount of manual work — taking up valuable time better spent focusing on growing your business.


That’s why we’ve built best-in-class integrations between major shopping carts and leading marketing automation platforms. Through our integrations, you get the data and insights you need to connect with and better understand your customers and grow their businesses. No more time-consuming manual efforts. No more missed opportunities. Just manageable, intuitive connections that allow you to focus on growing your business.

Unific Integration Features

Dynamic Coupon Codes

Coupon codes are one of the most powerful eCommerce growth tools for enabling sales. Everyone likes a discount or special offer, and often, coupon codes are the nudge buyers need to purchase. While standard discounts and special offers are a great for first-time sales, dynamic coupon codes are even better because you can customize the offer based on a variety of criteria.

Unific allows you to create and send virtually any type of coupon code within your campaigns. Options include setting specific discounts for additional purchases, tailoring offers to specific products/collections or to include expirations, requiring a minimum order amount, earning free shipping, and more. Create single-use codes and automate reminders to your leads. Of course, you get the data insight you need to identify the most compelling offers so you can leverage their success in your future campaigns.

dynamic-coupon-codes-960Created with Sketch. Coupon Value Applies To Active Dates Entire order Selected products Date in the future Between specific dates Percentage Discount type 15% off fathers day 2018 Coupon Snippet Name Search Products 30 Expires in days % 15 Discount value Coupon Code Format Firstname Custom Word / Merge Field FATHERSDAY Custom Word / Merge Field Sample: KEVIN-FATHERSDAY-DJCLKAB-2018 AUTOGENERATED Custom Word / Merge Field - - - 2018 Custom Word / Merge Field Coupon Generators / New Coupon Generator
Dynamic Coupon Code Generator

Automated Abandoned Cart Marketing

On average, 69.23% of all shopping carts are abandoned. With that many shopping carts left sitting just clicks away from becoming completed orders, the amount of lost revenue can be staggering. While different platforms offer solutions for recovering abandoned carts, Unific takes it further than a standard canned “forgetting something” email.

With Unific’s powerful integrations, you can segment based the products and collections in the cart as well as the data you have about your customer to recover carts faster. Send second and third emails to recover an additional 50% of abandoned carts. Create delays to give customers time — or don’t to keep buyer interest piqued. Customize recovery automation however and for as long you want. Then, sit back and watch those abandoned carts race across the checkout line.

Abandoned cart email designed in HubSpot with data from Unific

Shopping Cart Integrations

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With more than 600,000 businesses and more than 1,000,000 active users, Shopify has become one of the largest Ecommerce platforms available worldwide. That’s why we’ve built integrations that connect Shopify with some of the largest, most powerful marketing automation platforms available — to help you leverage the data and history you’ve earned in Shopify and enhance your marketing efforts and continue growing.



Thanks to the flexibility of its platform, an extensive developer network of more than 300,000 developers, and numerous technology partners, Magento has become the go-to Ecommerce platform for businesses across the world. Magento helps businesses maximize their gross margins while keeping total cost of ownership low. Once integrated with your marketing automation platform through Unific, it can help you reach even greater heights.







More than 46,000,000 store owners and professionals have downloaded WooCommerce. With a variety of extensions and flexibility that makes selling online easier than ever, WooCommerce is one of the most advantageous platforms available for small and midsize Ecommerce businesses. However, what’s great can always become greater, and with a Unific-built integration to your marketing automation platform, that’s exactly what you’ll receive.





With options that allow you to sell anywhere, BigCommerce has helped its customers grow 28% year over year — nearly two times the industry average. Scalable alongside business growth, BigCommerce provides you with tools to grow your business and increase profitability. To enhance that growth, Unific provides integrations with major marketing automation platforms so you can dig deep into their customer data and put BigCommerce to even greater use.



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