Smarter Integrations = Smarter Data
Feature-rich, reliable & fast
The value of your shopping cart data is limited if you don't have a way to take action on it in your marketing solution. Unific integration provides reliable, fast data sync using HubSpot's Ecommerce Bridge API with best-of-breed features.
Audit Trail Included
Need to confirm the details of a sync event? Only Unific provides an accessible audit trail inside your administrative portal.
Speed @ Scale
Unific's scalable infrastructure ensures that even on your highest volume days, your orders will sync quickly and accurately.
No Up-front Cost
It's FREE to try Unific. Sign up, connect your shopping cart and HubSpot, and verify it's working before you consider upgrading.
Sync all of your customer and order details, including custom fields!
Unific's advanced property mapping functionality lets ecommerce marketers sync additional custom fields to HubSpot. If you collect additional contact details at checkout or utilize third-party developer plug-ins with your shopping cart and want to pass that data to HubSpot, this feature is critical.
Ecommerce Marketing System
Unific syncs 150+ fields into your HubSpot contact, deal, and deal line items. They are filled with data that can be used for personalization and customer lifecycle marketing.
Unific's marketing system (not included with the integration) helps you use all of that data almost immediately by making workflows and lists.
These new lists and workflows can then be easily configured with your branded emails and switched on to recover abandoned carts, engage your customers at key customer lifecycle milestones and convert more sales!
Unific enriches customer data with RFM fields for lifecycle segmentation
Recency-Frequency-Monetary Value (RFM) is a quick, yet scientific way to segment your customer database using past purchasing behavior as an indicator of future performance. Benefits of using RFM include:
Lifecycle Automation
RFM details make it easy to build dynamic smart lists in HubSpot for customer lifecycle milestones. Then, use list membership to trigger workflows and send timely messages to engage and activate your customers.
Targeting Precision
Once you know who your best customers are based on RFM, you can easily build look-alike audiences in HubSpot for hyper-precise targeting in your Facebook, Instagram and Google ads campaigns.
Budget Management
With your key audiences segmented you can apply advertising budgets where they can provide the most ROI.
Database Hygiene
Use RFM data to identify low-value, non-responsive customers and prospects to purge from your database and control your HubSpot costs.
Dynamic Coupons App that matches perfectly
Our suite of products includes an app for personalized offer codes, which are one of the most powerful ecommerce tools for growing sales. Create offers, sync them to HubSpot and send within your HubSpot campaigns using the data our integration bring from your cart.
Highly Configurable
With Unific create a personalized offer code format, then determine your percentage or static dollar amount to discount. Choose to apply it to specific products or the entire order and set the desired expiration date or usage parameters.
Single-Use Codes
Prevent offer fraud, sharing on coupon sites and other forms of misuse. Unific enables you to create and send dynamic, personalized single-use codes that are specific to the customers you choose.
Send Coupons @ Scale
Unific is built for ecommerce organizations of all sizes, and our coupon code generator is no different. Create and send 100 or 100,000 offer codes and our tools help you manage them all in HubSpot.
Easily Trackable
Using the order data synced by Unific you can build reports and dashboards in HubSpot to track and compare the success of your offers.
Enterprise Tested, Enterprise Ready
Unific is built to work with the most sophisticated, complex storefronts – including Magento 2 and WooCommerce environments handling significant order volume.
Multi-Store Support
Whether you have two or more stores for different geo-locations, brands, languages, or currencies, Unific is capable of syncing your data. For HubSpot Enterprise Growth Suite customers with partitioning requirements, Unific can handle that as well!
Proactive Monitoring
We employ tools to continually watch how data is syncing from our customers' shopping carts to HubSpot. If a spam, DDOS or another type of attack is launched on your site, Unific is another set of eyes looking out for you.
Privacy & Security
We take our responsibility as a steward of your data seriously. Unific is Privacy Shield certified, GDPR compliant and we are capable of providing a Data Processing Agreement to customers who require it for corporate compliance.
Works @ Scale
For WooCommerce and Magento 2 users, Unific supports the latest versions of APIs and minimizes the load on your store's servers by using automated limiting service.
Shopping carts Unific integrates with HubSpot
Shopify
LEARN MORE ABOUT SHOPIFY INTEGRATIONS
Magento 2
Thanks to the flexibility of its platform, an extensive developer network of more than 300,000 developers, and numerous technology partners, Magento has become the go-to Ecommerce platform for businesses across the world. Magento helps businesses maximize their gross margins while keeping total cost of ownership low. Once integrated with your marketing automation platform through Unific, it can help you reach even greater heights.
LEARN MORE ABOUT MAGENTO 2 HUBSPOT INTEGRATIONS
WooCommerce
More than 46,000,000 store owners and professionals have downloaded WooCommerce. With a variety of extensions and flexibility that makes selling online easier than ever, WooCommerce is one of the most advantageous platforms available for small and midsize Ecommerce businesses. However, what’s great can always become greater, and with a Unific-built integration to your marketing automation platform, that’s exactly what you’ll receive.
BigCommerce
With options that allow you to sell anywhere, BigCommerce has helped its customers grow 28% year over year — nearly two times the industry average. Scalable alongside business growth, BigCommerce provides you with tools to grow your business and increase profitability. To enhance that growth, Unific provides integrations with major marketing automation platforms so you can dig deep into their customer data and put BigCommerce to even greater use.
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