Unified Commerce CXM,
Embedded Where Your Teams Work

Unific CXM embeds inside platforms like HubSpot to unify commerce data, marketing automation, sales, and service into a single growth system — powered by full customer context.

Unific's Commerce Data Foundation and behavior-driven activation personalizes every touchpoint across self-serve and sales-assisted journeys to boost LTV, AOV and Conversion Rates.

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Most Ecommerce Stacks Are Fragmented

Commerce data lives in your store.
Marketing runs in your CRM.
Sales works separate pipelines.
Customer service handles tickets in isolation.

Native or iPaaS integrations move data.
They don’t unify intelligence.

The Result: fragmented experiences and missed revenue.

Campaigns ignore sales activity

Sales lacks behavioral purchase context

Service teams don’t see customer lifetime value

Automation triggers at the wrong time

A Unified Commerce System

Unific CXM establishes a Commerce Data Foundation powered by your commerce platform and activates lifecycle automation inside your CRM.

Orders, customers, abandoned carts, and purchase behavior become structured revenue intelligence embedded across marketing, sales, and service.

Your CRM becomes commerce-aware — not just contact-aware.

When Commerce and CRM Context Work Together

With Unific CXM embedded inside your CRM:

Marketing responds to real buying behavior
Sales sees full revenue history
Service understands customer value and churn risk
Automation adapts to the entire relationship

Fragmented workflows become one coordinated growth engine.

This is Unified Commerce in practice.

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CXM That Sees the Full Customer Relationship

Embedded CXM operates on more than ecommerce activity.

It responds to:

Open support tickets
Active sales negotiations & engagement
Email interactions, open or escalated support tickets
and more ...

If a customer has an escalated issue, automation adjusts.
If a deal is active, campaigns adapt.

Commerce + relationship context = intelligent CXM.

What Changes When Commerce Is Unified

Self-serve and sales-assisted buying operate together
Personalization drives measurable revenue
Retention becomes proactive
Lifecycle workflows adapt automatically
Growth becomes trackable inside your CRM

Supported Commerce & CRM Platforms

Unific CXM establishes a Commerce Data Foundation from leading commerce platforms and activates CXM inside your CRM.

Shopify + HubSpot
Adobe Commerce + HubSpot
BigCommerce + HubSpot
WooCommerce + HubSpot

Proven Across B2B & B2C Commerce

Unific supports DTC, wholesale, and hybrid sales models — increasing LTV, conversion rates, and retention across unified commerce journeys.

See some of our case studies:

Replace Fragmentation with Unified Commerce

Embed Unific CXM inside your CRM and activate commerce-driven lifecycle automation across marketing, sales, and service.

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