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Feature-rich, reliable & fast

The value of your shopping cart data is limited if you don't have a way to take action on it in your marketing solution. Unific integration provides reliable, fast data sync using HubSpot's Ecommerce Bridge API with best-of-breed features.

Sync More Data

150+ default mapped fields plus the ability to sync custom fields ensures ALL of the data you need in HubSpot is available.

Audit Trail Included

Need to confirm the details of a sync event? Only Unific provides an accessible audit trail inside your administrative portal.

Speed @ Scale

Unific's scalable infrastructure ensures that even on your highest volume days, your orders will sync quickly and accurately.

No Up-front Cost

It's FREE to try Unific. Sign up, connect your shopping cart and HubSpot, and verify it's working before you consider upgrading.

Unific quickly and reliably integrates your shopping cart with HubSpot.

Sync all of your customer and order details, including custom fields!

Unific's advanced property mapping functionality lets ecommerce marketers sync additional custom fields to HubSpot. If you collect additional contact details at checkout or utilize third-party developer plug-ins with your shopping cart and want to pass that data to HubSpot, this feature is critical.

Unific enables custom fields to be synced to HubSpot.

Ecommerce Marketing System

Unific syncs 150+ fields into your HubSpot contact, deal, and deal line items. They are filled with data that can be used for personalization and customer lifecycle marketing.

Unific's marketing system (not included with the integration) helps you use all of that data almost immediately by making workflows and lists.


These new lists and workflows can then be easily configured with your branded emails and switched on to recover abandoned carts, engage your customers at key customer lifecycle milestones and convert more sales!


Learn More

HubSpot Workflows and Lists
Workflows and smart lists that are essential for ecommerce marketing with HubSpot.

Unific enriches customer data with RFM fields for lifecycle segmentation

Recency-Frequency-Monetary Value (RFM) is a quick, yet scientific way to segment your customer database using past purchasing behavior as an indicator of future performance. Benefits of using RFM include:

Lifecycle Automation

RFM details make it easy to build dynamic smart lists in HubSpot for customer lifecycle milestones. Then, use list membership to trigger workflows and send timely messages to engage and activate your customers.

Targeting Precision

Once you know who your best customers are based on RFM, you can easily build look-alike audiences in HubSpot for hyper-precise targeting in your Facebook, Instagram and Google ads campaigns.

Budget Management

With your key audiences segmented you can apply advertising budgets where they can provide the most ROI.

Database Hygiene

Use RFM data to identify low-value, non-responsive customers and prospects to purge from your database and control your HubSpot costs.

Unific automatically calculates RFM stats and applies them to customer records in HubSpot. Unific calculates RFM stats and applies them to your customer records in HubSpot for easy segmentation.
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Dynamic Coupons App that matches perfectly

Our suite of products includes an app for personalized offer codes, which are one of the most powerful ecommerce tools for growing sales. Create offers, sync them to HubSpot and send within your HubSpot campaigns using the data our integration bring from your cart.


Highly Configurable

With Unific create a personalized offer code format, then determine your percentage or static dollar amount to discount. Choose to apply it to specific products or the entire order and set the desired expiration date or usage parameters.

Single-Use Codes

Prevent offer fraud, sharing on coupon sites and other forms of misuse. Unific enables you to create and send dynamic, personalized single-use codes that are specific to the customers you choose.

Send Coupons @ Scale

Unific is built for ecommerce organizations of all sizes, and our coupon code generator is no different. Create and send 100 or 100,000 offer codes and our tools help you manage them all in HubSpot.

Easily Trackable

Using the order data synced by Unific you can build reports and dashboards in HubSpot to track and compare the success of your offers. 

dynamic-coupon-codes-960Created with Sketch. Coupon Value Applies To Active Dates Entire order Selected products Date in the future Between specific dates Percentage Discount type 15% off fathers day 2018 Coupon Snippet Name Search Products 30 Expires in days % 15 Discount value Coupon Code Format Firstname Custom Word / Merge Field FATHERSDAY Custom Word / Merge Field Sample: KEVIN-FATHERSDAY-DJCLKAB-2018 AUTOGENERATED Custom Word / Merge Field - - - 2018 Custom Word / Merge Field Coupon Generators / New Coupon Generator
Unific's dynamic coupon code generator makes it easy to create and send personalized offer codes at key points in the customer lifecycle.

Enterprise Tested, Enterprise Ready

Unific is built to work with the most sophisticated, complex storefronts – including Magento 2 and WooCommerce environments handling significant order volume.

Multi-Store Support

Whether you have two or more stores for different geo-locations, brands,  languages, or currencies, Unific is capable of syncing your data. For HubSpot Enterprise Growth Suite customers with partitioning requirements, Unific can handle that as well!

Proactive Monitoring

We employ tools to continually watch how data is syncing from our customers' shopping carts to HubSpot. If a spam, DDOS or another type of attack is launched on your site, Unific is another set of eyes looking out for you. 

Privacy & Security

We take our responsibility as a steward of your data seriously. Unific is Privacy Shield certified, GDPR compliant and we are capable of providing a Data Processing Agreement to customers who require it for corporate compliance.

Works @ Scale

For WooCommerce and Magento 2 users, Unific supports the latest versions of APIs and minimizes the load on your store's servers by using automated limiting service.




Shopping carts Unific integrates with HubSpot

shopify logo


With more than 600,000 businesses and more than 1,000,000 active users, Shopify has become one of the largest Ecommerce platforms available worldwide. That’s why we’ve built integrations that connect Shopify with some of the largest, most powerful marketing automation platforms available — to help you leverage the data and history you’ve earned in Shopify and enhance your marketing efforts and continue growing.


Magento 2

Thanks to the flexibility of its platform, an extensive developer network of more than 300,000 developers, and numerous technology partners, Magento has become the go-to Ecommerce platform for businesses across the world. Magento helps businesses maximize their gross margins while keeping total cost of ownership low. Once integrated with your marketing automation platform through Unific, it can help you reach even greater heights.







More than 46,000,000 store owners and professionals have downloaded WooCommerce. With a variety of extensions and flexibility that makes selling online easier than ever, WooCommerce is one of the most advantageous platforms available for small and midsize Ecommerce businesses. However, what’s great can always become greater, and with a Unific-built integration to your marketing automation platform, that’s exactly what you’ll receive.





With options that allow you to sell anywhere, BigCommerce has helped its customers grow 28% year over year — nearly two times the industry average. Scalable alongside business growth, BigCommerce provides you with tools to grow your business and increase profitability. To enhance that growth, Unific provides integrations with major marketing automation platforms so you can dig deep into their customer data and put BigCommerce to even greater use.



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Have a question? Want to learn more? Book a meeting with us to make sure you've got everything you need to be successful growing your Ecommerce business with Unific and Hubspot.

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