The Data-Driven Ecommerce Marketing Maturity Model
This guide is to show aspiring brands how they can identify where on the maturity model their business is, how to use data to be more sophisticated and find actionable insight hidden in their customer data to foster growth.
This guide covers everything you'll need to know about abandoned cart shoppers. We'll look at what causes shoppers to abandon a cart, checkout optimization, and recovery campaigns using retargeted ads and email automation.
We focus on simple, tactical tools and strategies that can be implemented to improve cart abandonment rate and revenue recovery.
In order to drive your business forward, you have to be able to target the customers that are bringing you the most benefit, but in a sea of orders, how do you figure out who they are?
This article covers a time-tested approach to segmentation that is becoming very popular in ecommerce.
