"The folks at Unific integrate HubSpot with Shopify, Magento, BigCommerce and WooCommerce. It's not just about synchronizing your data between your ecommerce platform and HubSpot, although that’s definitely a start. You’re able to map your fields between your ecommerce platform into HubSpot, you’re able to have order history, review how your data has been synced, and then you’re able to use that data in workflows and segments to pull people back in and deliver the right message to the right person at the right time and have workflows and smart lists to pull people back in at the right time. This combination between HubSpot and ecommerce platforms with the help of Unific is actually amazing. With Unific, integrating these things is really just the beginning. On top of this they have things like coupon code generation, which you can then use for personalized promotions and some awesome technology for RFM analysis, recency, frequent monetary to be able to optimize ecommerce marketing to different customer segments "
- Scott Brinker, VP of Platform - HubSpot