Unific is the only Integration Platform as a Service (iPaaS) and Customer Data Platform (CDP) built for small and midsize eCommerce merchants. Our suite of products and services are designed to help you turn data into insights, insights into action, and action into growth — all in an intuitive, repeatable way that provides an ever-deepening understanding of your business and customers.


How Unific Began

The origins of Unific date back to 2013 when a frustrated Dan Kurt (spoiler: Dan is our co-founder) was looking to help grow his wife’s online store. He was trying to utilize his site’s visitor and customer data to deliver customized messages to targeted audiences, all while using the principles of 80/20 analysis and RFM segmentation.

His frustration stemmed from the challenges of integrating his CRM with his eCommerce platform. His only solution? Call upon a longtime friend, Parag Jagdale, and work together to build something that seamlessly integrated marketing data with an eCommerce platform. That eventually became Revenue Conduit.

A lot changed in the past four years. Revenue Conduit has become an offering under Unific — one of the most flexible integration platforms for eCommerce businesses today. More integration options have come about, and more in-depth services are now available to help merchants expand and enhance their eCommerce marketing efforts. However, there’s one thing that will never change: the Unific team’s commitment to helping online businesses grow by utilizing their data for better marketing.


Made in the Midwest

Unific is from the Midwest — our people and our platform. Our Midwest roots support our goals and have given our team an opportunity and environment to work with some of the most like-minded people and customers ever. It’s a community and region we’re proud to support and call home.

We believe that you’re not working your hardest until you work smart. Unific has been developed to deliver efficient and effective marketing results, and by results, we mean revenue. The ultimate goal of Unific is to help grow your online store and take your business to the next level. From busy entrepreneurs to dedicated digital marketers, Unific is here to help you save time and effort.


Where We’re Headed

At Unific, our vision is to be a true north for eCommerce growth through data, insights, and action. We’ll achieve that through our mission of making eCommerce marketing reliable, fast, easy, and deep. Everything we do and provide is founded on these goals — and always will be.

We’d love to have you along for journey. Whether you’re just beginning to explore your shopping cart or marketing automation options, learn how the two can be connected for better results, or want to take advantage of industry-leading analytics and growth strategies, we want to help you achieve your goals as quickly, efficiently, and seamlessly as possible. We can do just that.