The holidays are a whirlwind, and if you’re feeling behind on your e-commerce holiday campaigns, you’re not alone. But don’t worry—there’s still time to capture the attention of last-minute shoppers and close out the season with a bang. Here are five impactful holiday campaign ideas you can implement quickly to drive sales before Christmas.
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Flash Sales: The Power of Urgency
There’s nothing like the ticking clock to get customers clicking "buy." Flash sales create a sense of urgency that encourages impulse purchases, especially during the holiday rush.
For example, run a 12-hour holiday sale on top-selling products or create a countdown timer on your website to build anticipation. Use Shopify’s flash sale apps to seamlessly manage inventory and discounts while leveraging HubSpot workflows to send automated email and SMS reminders as the sale progresses.
💡 Fact Alert: Flash sales can increase revenue by up to 35% within a short period, according to Forrester Research.
Personalized Email Campaigns: Inbox Gold
Email remains one of the most effective ways to connect with your audience—especially during the holidays. Use HubSpot’s email automation tools to segment your list based on purchase history, abandoned carts, or holiday interests.
For example, send personalized "Last Chance to Shop" emails featuring tailored gift recommendations based on browsing behavior. Pair these with time-sensitive offers like free expedited shipping for orders placed in the next 24 hours.
💌 Case Study: Retailers using personalized email campaigns see 26% higher click-through rates (Experian).
Social Media Contests: Engage and Convert
Holidays are the perfect time to capitalize on the social buzz. Launch a quick, engaging social media contest with a holiday theme, such as "Show Us Your Festive Decor" or "Guess the Number of Ornaments."
Encourage participants to tag friends, follow your account, and visit your website for a chance to win a discount or exclusive product. This not only boosts engagement but also drives traffic to your store during the critical shopping period.
🎯 Pro Tip: Incorporate Shopify’s Shoppable Posts to make it easy for participants to buy directly from your social media profiles.
Bundled Gift Promotions: More Bang for Their Buck
Last-minute shoppers love convenience. Help them out by creating gift bundles that pair complementary items, such as a "Winter Warm-Up Bundle" featuring a scarf, gloves, and a thermos.
Highlight the savings they’ll enjoy by purchasing the bundle rather than individual items. Use HubSpot’s workflows to upsell bundles during checkout or promote them in targeted email campaigns to customers who’ve browsed related items.
🛍️ Data Insight: Bundled promotions can increase average order value (AOV) by up to 20% (McKinsey).
Digital Gift Cards: A Procrastinator’s Lifeline
For shoppers scrambling to find the perfect gift, digital gift cards are a lifesaver. These are easy to implement and can be delivered instantly, making them ideal for the last days before Christmas.
Promote gift cards prominently on your homepage, in emails, and on social media. Use HubSpot’s tracking tools to follow up with recipients after the holidays, encouraging them to use their gift cards on upcoming promotions. You can even use gift cards as motivators for purchases, buy something of a certain amount and get a gift card.
💳 Fast Fact: Digital gift card sales typically spike by 15-20% in the final days before Christmas (National Retail Federation).
Conclusion: Your Holiday Heroics
Even with the clock ticking, there’s plenty you can do to capture last-minute sales and delight holiday shoppers. With tools like Shopify and HubSpot working together, these quick campaigns can make a big impact without overloading your team.
Ready to implement these ideas and finish the season strong? Check out Quotific and Deep Data Sync by Unific to seamlessly sync your Shopify and HubSpot data, making campaign execution smoother than ever.
Don’t let the season slip by—get started now and make this holiday your best one yet!
