---
title: Second and third order nurture
description: Getting a second and third order is essential to nurturing customers into becoming loyal to your brand! Keep providing value!!
---

Used by B2B Ecommerce Brands All Over the Globe

- ![impulse-firstaidfx logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/impulse-firstaidfx%20logo.png?width=150&height=50&name=impulse-firstaidfx%20logo.png)
  
   
- ![imperial-headwear logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/imperial-headwear%20logo.png?width=166&height=35&name=imperial-headwear%20logo.png)
  
   
- ![indur logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/indur%20logo.png?width=154&height=35&name=indur%20logo.png)
  
   
- ![nordic-naturals logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/nordic-naturals%20logo.png?width=204&height=50&name=nordic-naturals%20logo.png)
  
   
- ![evergreen-walls logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/evergreen-walls%20logo.png?width=115&height=115&name=evergreen-walls%20logo.png)
  
   
- ![hempmeds logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/hempmeds%20logo.png?width=157&height=35&name=hempmeds%20logo.png)
  
   

- ![impulse-firstaidfx logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/impulse-firstaidfx%20logo.png?width=150&height=50&name=impulse-firstaidfx%20logo.png)
  
   
- ![imperial-headwear logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/imperial-headwear%20logo.png?width=166&height=35&name=imperial-headwear%20logo.png)
  
   
- ![indur logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/indur%20logo.png?width=154&height=35&name=indur%20logo.png)
  
   
- ![nordic-naturals logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/nordic-naturals%20logo.png?width=204&height=50&name=nordic-naturals%20logo.png)
  
   
- ![evergreen-walls logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/evergreen-walls%20logo.png?width=115&height=115&name=evergreen-walls%20logo.png)
  
   
- ![hempmeds logo](https://www.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/customer-logos/hempmeds%20logo.png?width=157&height=35&name=hempmeds%20logo.png)
  
   

 

What happens after they have made their first purchase? It is your chance to showcase your brand and the value you can provide.

Products, FAQ's, services, support hours, cross-selling are all part of this step. 

 

[![Get your Free Workflow Installed](https://no-cache.hubspot.com/cta/default/483047/83bae2c2-b18b-4c62-94d5-44ad662a48b4.png)](https://cta-redirect.hubspot.com/cta/redirect/483047/83bae2c2-b18b-4c62-94d5-44ad662a48b4)

 

![workflow-seond-order-diagram](https://www.unific.com/hs-fs/hubfs/workflow-seond-order-diagram.png?width=1000&name=workflow-seond-order-diagram.png)

 

Use the time of first purchase and your regular repurchase average time you to send customized offers to your new customers. 

 

Providing time sensitive offers through coupon code expiration dates  can be a great way to encourage second purchases. 

 

[![Get your Free Workflow Installed](https://no-cache.hubspot.com/cta/default/483047/83bae2c2-b18b-4c62-94d5-44ad662a48b4.png)](https://cta-redirect.hubspot.com/cta/redirect/483047/83bae2c2-b18b-4c62-94d5-44ad662a48b4)

 

![app-illustration-workflows-coupons-second-purchase](https://www.unific.com/hubfs/unificdotcom_page_assets/app-illustration-workflows-coupons-second-purchase.svg)

 

![](https://dc.ads.linkedin.com/collect/?pid=878170&fmt=gif)

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