Are you attracting customers that can be cultivated into becoming core customers?
Are you effectively cultivating the customers that you attract so that they eventually enter your core segments?
Are you retaining your core customers and continuing to provide them with the value they are seeking?
Is your revenue concentrated in too few parts of your customer base?
Core customers have a strong purchase history giving you the ability to forecast demand to make smarter business decisions.
Customer Led Promotion and Brand Building
Core customers are your most loyal, raving fans. They’ll bring in new customers through referrals, reviews, and their own content.
Increasingly More Profitable Growth
Every additional purchase gives you a higher ROI on your initial acquisition spend.
Worth up to 10x their purchase amount
With data from actual ecommerce brands, we've found a consistent trend, Core Customers prove their value.
Champions are your most engaged customers who have been with you the longest and have the highest lifetime value.
Big Spenders have significantly higher average order value than the rest of the customer base.
Loyalists purchase on a regular cadence.
Promising customers have purchased more than once, but it is not regular.
New customers are just that. They've placed one order but haven't ordered again but have not been a customer for very long.
Low Value customers have a very low average order value and a low order frequency.
- Big Spenders
Potential Core Customers
- New Customers
- Low Value Customers
- Lost Core Customers
- Lost Potential Core Customers
Use your understanding of your core customer base to attract people who have the potential to be nurtured into the high-value core segment.
Nurture your potential core customers by providing the value that they’re seeking from your product and providing timely relevant messaging.
As they continue to grow and become part of your core segment, give them an exceptional experience that turns them into raving fans that attract new potential core customers.
Sign up for a free Unific account and connect your cart. Unific will then download all the orders data from your store for analysis.
When the Customer Segmentation Report is ready, we'll schedule a time with you to review it with you.
Take a deep dive into your customer's behavior and identify a short-term, medium-term, and long-term strategy for growth in 2021.
The Customer Segmentation Report is available for Shopify, Magento 2.x, BigCommerce, and WooCommerce.
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