Understand Your Core Customer Base To Maximize Revenue
- Analyze your customers' buying behaviors.
- See distribution between core, potential core, and low-value customers.
- Discover impactful levers for growth.
- Prioritize long term tactics for continued improvement.
Used by B2B Ecommerce Brands All Over the Globe
Answer Key Questions With Segmentation Report
Cultivating
Customers
Are you effectively cultivating the customers that you attract so that they eventually enter your core segments?
Retaining Core Customers
Are you retaining your core customers and continuing to provide them with the value they are seeking?
Revenue Concentration
Is your revenue concentrated in too few parts of your customer base?
Revenue Growth Foundation
Core Customers
Core customers provide a foundation for revenue growth because they provide predictable revenue, they are promoters of your brand, and every additional purchase by core customers results in a higher ROI on acquisition spend.
Predictable Revenue
Core customers have a strong purchase history giving you the ability to forecast demand to make smarter business decisions.
Customer Led Promotion and Brand Building
Core customers are your most loyal, raving fans. They’ll bring in new customers through referrals, reviews, and their own content.
Increasingly More Profitable Growth
Every additional purchase gives you a higher ROI on your initial acquisition spend.
Worth up to 10x their purchase amount
With data from actual ecommerce brands, we've found a consistent trend, Core Customers prove their value.
Identify Segments and Core Customers
Use buying behavior to segment customers
The buying behavior analysis will segment customers into the following segments:
Champions
Champions are your most engaged customers who have been with you the longest and have the highest lifetime value.
Big Spenders
Big Spenders have significantly higher average order value than the rest of the customer base.
Loyalists
Loyalists purchase on a regular cadence.
Promising
Promising customers have purchased more than once, but it is not regular.
New Customers
New customers are just that. They've placed one order but haven't ordered again but have not been a customer for very long.
Low Value
Low Value customers have a very low average order value and a low order frequency.
Group Segments into Core, Potential Core, and Low Value Customers
The customers who belong to the "Champion, Big Spenders and Loyalists" segments are your "Core Customers".
Core Customers
- Champions
- Big Spenders
- Loyalists
Potential Core Customers
- Promising
- New Customers
Non Core
- Low Value Customers
Lost
- Lost Core Customers
- Lost Potential Core Customers
Customer Cultivation
Switch your focus to Customer Cultivation
Attract
Use your understanding of your core customer base to attract people who have the potential to be nurtured into the high-value core segment.
Cultivate
Nurture your potential core customers by providing the value that they’re seeking from your product and providing timely relevant messaging.
Retain
As they continue to grow and become part of your core segment, give them an exceptional experience that turns them into raving fans that attract new potential core customers.
Get Started Today With Our Free Customer Segmentation Report
Step 1
Sign up for a free Unific account and connect your cart. Unific will then download all the orders data from your store for analysis.
Step 2
When the Customer Segmentation Report is ready, we'll schedule a time with you to review it with you.
Step 3
Take a deep dive into your customer's behavior and identify a short-term, medium-term, and long-term strategy for growth in 2021.
Supported Shopping Carts
The Customer Segmentation Report is available for Shopify, Magento 2.x, BigCommerce, and WooCommerce.
If you have a cart we don't support, send us a chat message anywhere on our web site.