The E-commerce wave is still on the rise since it is a fairly new concept, definitely older than COVID-19 (too soon?) but definitely young enough that we are still trying to navigate this new waters. However, one the most important things about it is that data and insights are more easily found and accessed since the very fact that everything happens online (the store, the purchase, the follow up) makes it so. So we set out on a data journey this summer... We took the summer when people began going out after months and quarantine, after a 2020 that is still blurry, after so many things happened, and decided to take a look at some key insights amongst several of the merchants we work alongside of. Over 20 e-commerce merchants and their customer buying behavior data were analyzed. What type of insights did we find? Keep scrolling...

As the fall season begins to approach and we feel summer drifting away we can see how the light behind people’s eyes is different. Where us, as e-commerce merchants, use to see daylong picnics and beach vacations we know see the jolliest season of the year coming close. The first Christmas after COVID-19 is bound to be a memorable one! With so many unknowns it is sure to be full of surprises, new behaviors and our personal favorite (nerd alert): DATA INSIGHTS!! (Sorry not sorry)

We all know e-commerce is here to stay and still, Summer 2021 is going to be completely unique for this type of businesses. One thing we can all see coming is people going out again to enjoy the sun, the beach and every outdoor activity we can imagine, including shopping. With more people leaving their homes, specially on the weekends, sales are bound to be shared between the online and the offline world. But fear not, we have devised some cool strategies to turn down that heat wave.

How many of us have resorted to sending the same winback campaign with the same discount coupon to all of our customers? Most merchants fall into this trap. Given the data that’s available, merchants usually view retention as a single metric - customers are either active or lost. Retention Spectrum is a better, more accurate way to analyze and act upon customers that are starting to drift away from you, and in turn provides a better chance of retaining your customers over the long-term.

Throughout 2020, we were busy working closely with merchants of all shapes and sizes to uncover the hidden opportunities and risks within their data. With feedback and input from some of our customers, we have developed the first version of what we're calling the Buying Behavior Analysis.

Here's some ideas you can implement this week to target coupon code emails to your "churn risk" customers who just Abandoned Cart so you can win them back.

I've worked with many ecommerce clients who want to roll out the red carpet for their Best Customers, and when they Abandon a cart is probably the best opportunity to step in and help them out.

Rather than replacing 50% or more of your ecommerce customers every year (at least half simply never buy again!), this article will take less than an hour of setup and help you retarget high-potential new customers to increase your repeat purchase rate.

If your repeat purchase rate is under 40% (which is normal in Ecommerce), that means you're continually forced to replace 60% of your customers! Every single year!

Visualize your New Customer segments in HubSpot so you can automatically or manually follow up with them at the right time to close a 2nd sale. With at least 50% of Ecommerce customers never making a 2nd purchase, this is a critical area for business visibility and action.