Podcast Discussion: Why Ecommerce Businesses Need Ecommerce-Native CPQ for Shopify and HubSpot

How many of us have resorted to sending the same winback campaign with the same discount coupon to all of our customers? Most merchants fall into this trap. Given the data that’s available, merchants usually view retention as a single metric - customers are either active or lost. Retention Spectrum is a better, more accurate way to analyze and act upon customers that are starting to drift away from you, and in turn provides a better chance of retaining your customers over the long-term.

Throughout 2020, we were busy working closely with merchants of all shapes and sizes to uncover the hidden opportunities and risks within their data. With feedback and input from some of our customers, we have developed the first version of what we're calling the Buying Behavior Analysis.

Here's some ideas you can implement this week to target coupon code emails to your "churn risk" customers who just Abandoned Cart so you can win them back.

I've worked with many ecommerce clients who want to roll out the red carpet for their Best Customers, and when they Abandon a cart is probably the best opportunity to step in and help them out.

Rather than replacing 50% or more of your ecommerce customers every year (at least half simply never buy again!), this article will take less than an hour of setup and help you retarget high-potential new customers to increase your repeat purchase rate.

If your repeat purchase rate is under 40% (which is normal in Ecommerce), that means you're continually forced to replace 60% of your customers! Every single year!

Visualize your New Customer segments in HubSpot so you can automatically or manually follow up with them at the right time to close a 2nd sale. With at least 50% of Ecommerce customers never making a 2nd purchase, this is a critical area for business visibility and action.

Building a list of Ecommerce leads who aren't yet ready to buy but would still like to get things from you is critical for increasing that 1% sales conversion rate on site visitors. HubSpot's built-in popup tool is powerful enough to win over visitors to a purchase with a great offer.

Using less than an hour of time, this article will help you find the gaps in your marketing strategy and see which sources are best or worst at converting customers.

Using less than an hour of report building, this article will help you understand the power of calculating "lag-time" in your HubSpot Ecommerce data to chose the best possible followup dates for your new customers.