Podcast Discussion: Why Ecommerce Businesses Need Ecommerce-Native CPQ for Shopify and HubSpot

Here's some some key Ecommerce data points that you can use to build 5 different HubSpot Ecommerce reports that help identify high-opportunity customers.

As we’re entering the most important time of the year for Ecommerce, there is a cornucopia of great advice out there for online retail. I’ve assembled the top 5 most important strategies that you STILL have time to execute on in HubSpot this holiday season, tailored to 2020's unique needs.

Email marketing still accounts for over 15% of all ecommerce sales, but how are you using the other 85% of channel sales opportunities to help new customers? This is how you can adopt a comprehensive strategy to help serve New Customers across HubSpot Email, Chatbost, Service, Site, Ads, and Sales.

Shopify is NOT a CRM tool with deal pipelines nor sales email automation, so here are 3 problems your sales team will have using Shopify Draft Orders and what you can do about it to close more sales.

We've worked exclusively in ecommerce digital marketing in HubSpot's ecosystem for 5 years, since 2015. Since we're no longer selling HubSpot Agency retainer services, I'm sharing the key lessons I'd learned to help you wow Ecommerce brands as a HubSpot Agency (with fewer time-wasting surprises).

HubSpot might not like this post, but I think it’s an important option to lay out. Brands with a B2B or consumer sales team will have a better long-term fit on HubSpot. But if a 1-year Marketing Hub contract is too big a jump right now, how could you use both Klaviyo for email marketing AND HubSpot for sales?

There are certain segments of abandoned carts where you can offer discounts with the fewest tradeoffs (TL;DR, non-customer leads), so here’s 3 major coupon strategies to align your overall marketing goals.

Since April, Shopify’s revenues have nearly doubled as Covid-19 pushes brands to find their way online. Launching on Shopify or WooCommerce needs to be easy because brands simultaneously have to learn ecommerce marketing tools (like HubSpot or Klaviyo) to serve prospects/customers that are no longer in-person.

I’ve had the good fortune of working with some ecommerce clients who get hundreds of Abandoned Carts per day, which provides a lot of split-testing and segmentation opportunities for an Abandoned Cart email campaign in HubSpot.

This guide will help you set up a simple two-segment Abandoned Cart campaign in HubSpot as quickly as possible, even if you’re using the Shopify/HubSpot native integration. After all, sales in the ecommerce industry represent only 30-40% of all shopping carts, leaving 60-70% of shopping carts abandoned and not recovered.