Email List Building with a HubSpot Coupon Popup

Building a list of Ecommerce leads who aren't yet ready to buy but would still like to get things from you is critical for increasing that 1% sales conversion rate on site visitors. HubSpot's built-in popup tool is powerful enough to win over visitors to a purchase with a great offer.

by: Justin Anderson

HubSpot Ecommerce Reporting: Part 3

Using less than an hour of time, this article will help you find the gaps in your marketing strategy and see which sources are best or worst at converting customers.

by: Justin Anderson

HubSpot Ecommerce Reporting: Part 2

Using less than an hour of report building, this article will help you understand the power of calculating "lag-time" in your HubSpot Ecommerce data to chose the best possible followup dates for your new customers.

by: Justin Anderson

HubSpot Ecommerce Reporting: Part 1

Here's some some key Ecommerce data points that you can use to build 5 different HubSpot Ecommerce reports that help identify high-opportunity customers.

by: Justin Anderson

2020 Holiday Promotions: A Collection of HubSpot Ecommerce Advice

As we’re entering the most important time of the year for Ecommerce, there is a cornucopia of great advice out there for online retail. I’ve assembled the top 5 most important strategies that you STILL have time to execute on in HubSpot this holiday season, tailored to 2020's unique needs.

by: Justin Anderson

New Customer Welcoming Across All 3 HubSpot Hubs

Email marketing still accounts for over 15% of all ecommerce sales, but how are you using the other 85% of channel sales opportunities to help new customers? This is how you can adopt a comprehensive strategy to help serve New Customers across HubSpot Email, Chatbost, Service, Site, Ads, and Sales.

by: Justin Anderson

Top 8 Ecommerce Lessons for HubSpot Agencies

We've worked exclusively in ecommerce digital marketing in HubSpot's ecosystem for 5 years, since 2015. Since we're no longer selling HubSpot Agency retainer services, I'm sharing the key lessons I'd learned to help you wow Ecommerce brands as a HubSpot Agency (with fewer time-wasting surprises).

by: Justin Anderson

Taking Flight: Klaviyo AND HubSpot at the Same Time

HubSpot might not like this post, but I think it’s an important option to lay out. Brands with a B2B or consumer sales team will have a better long-term fit on HubSpot. But if a 1-year Marketing Hub contract is too big a jump right now, how could you use both Klaviyo for email marketing AND HubSpot for sales?

by: Justin Anderson

Top 3 Abandoned Cart Coupon Strategies

There are certain segments of abandoned carts where you can offer discounts with the fewest tradeoffs (TL;DR, non-customer leads), so here’s 3 major coupon strategies to align your overall marketing goals.

by: Justin Anderson