Podcast Discussion: Why Ecommerce Businesses Need Ecommerce-Native CPQ for Shopify and HubSpot

E-commerce merchants face a lot of challenges that are like those any other merchant face, but some can be as unique as their value proposition and must be addressed in unique ways as well. Automating your sales process is one of them, even though it might seem like a usual problem, e-commerce merchants must deal with some of the following obstacles regarding customers: Attracting qualified customers is harder within an enlarged social media universe Social ad prices rising all over the world Customer saturated with information and ads Competing with many other brands that could have more resources Having less than a 3 second window to grab someone’s attention Getting people’s email once they come in

As e-commerce continues to ripple the globe, we see it becoming more and more its own science, with unique needs in every aspect. An online store is so much more than just ‘an online store’ nowadays and it deserves to be treated as such. It is above all, a business, and one that has unique goals that can only be achieved with the right tools.

Abandoned carts are a huge problem for online retailers. In fact, it is estimated that around $4 trillion worth of merchandise will be abandoned in shopping carts this year alone.

Out with the old, in with the new is the basic sentiment behind spring cleaning. A time to go over your closet and remove old clothes making room for new trends, new items, a new style if that is what you desire. As the world evolves so do concept like this. For us, spring cleaning means freeing up space of that which no longer serves who we want to be in the future. When we think about it, we are not who we were one year ago so it is the perfect moment to reanalyze the situation and ask yourself, is what I have what I really need?

If you want your ecommerce business to be successful, you need to focus on retention.

Mapping your customers lifecycle is key to your marketing efforts, after all, your ultimate goal is to move them through each stage of your journey. Ultimately, that is the definition of Customer Cultivation, which is what we are all about! Are they leads? Let's get to become buyers. Are they first time buyers? Le's get them to become Champions.

With BFCM right around the corner have you checked all of your boxes to make sure your sales strategy is ready for your customer's eyes? We have created an easy checklist for this weekend.

The E-commerce wave is still on the rise since it is a fairly new concept, definitely older than COVID-19 (too soon?) but definitely young enough that we are still trying to navigate this new waters. However, one the most important things about it is that data and insights are more easily found and accessed since the very fact that everything happens online (the store, the purchase, the follow up) makes it so. So we set out on a data journey this summer... We took the summer when people began going out after months and quarantine, after a 2020 that is still blurry, after so many things happened, and decided to take a look at some key insights amongst several of the merchants we work alongside of. Over 20 e-commerce merchants and their customer buying behavior data were analyzed. What type of insights did we find? Keep scrolling...

As the fall season begins to approach and we feel summer drifting away we can see how the light behind people’s eyes is different. Where us, as e-commerce merchants, use to see daylong picnics and beach vacations we know see the jolliest season of the year coming close. The first Christmas after COVID-19 is bound to be a memorable one! With so many unknowns it is sure to be full of surprises, new behaviors and our personal favorite (nerd alert): DATA INSIGHTS!! (Sorry not sorry)

We all know e-commerce is here to stay and still, Summer 2021 is going to be completely unique for this type of businesses. One thing we can all see coming is people going out again to enjoy the sun, the beach and every outdoor activity we can imagine, including shopping. With more people leaving their homes, specially on the weekends, sales are bound to be shared between the online and the offline world. But fear not, we have devised some cool strategies to turn down that heat wave.