While the forced migration caused by Shopify’s HubSpot integration update is creating disruption for many businesses, it’s also an opportunity to reassess your tech stack and explore better alternatives. If you’re looking to future-proof your business and optimize your integration, now is the perfect time to upgrade.
Check out a comparison of Unific vs the Native Shopify Sync and how we can help during this process.
Abandoned carts are a huge problem for online retailers. In fact, it is estimated that around $4 trillion worth of merchandise will be abandoned in shopping carts this year alone.
Out with the old, in with the new is the basic sentiment behind spring cleaning. A time to go over your closet and remove old clothes making room for new trends, new items, a new style if that is what you desire. As the world evolves so do concept like this. For us, spring cleaning means freeing up space of that which no longer serves who we want to be in the future. When we think about it, we are not who we were one year ago so it is the perfect moment to reanalyze the situation and ask yourself, is what I have what I really need?
If you want your ecommerce business to be successful, you need to focus on retention.
Mapping your customers lifecycle is key to your marketing efforts, after all, your ultimate goal is to move them through each stage of your journey. Ultimately, that is the definition of Customer Cultivation, which is what we are all about! Are they leads? Let's get to become buyers. Are they first time buyers? Le's get them to become Champions.
With BFCM right around the corner have you checked all of your boxes to make sure your sales strategy is ready for your customer's eyes? We have created an easy checklist for this weekend.
The E-commerce wave is still on the rise since it is a fairly new concept, definitely older than COVID-19 (too soon?) but definitely young enough that we are still trying to navigate this new waters. However, one the most important things about it is that data and insights are more easily found and accessed since the very fact that everything happens online (the store, the purchase, the follow up) makes it so. So we set out on a data journey this summer... We took the summer when people began going out after months and quarantine, after a 2020 that is still blurry, after so many things happened, and decided to take a look at some key insights amongst several of the merchants we work alongside of. Over 20 e-commerce merchants and their customer buying behavior data were analyzed. What type of insights did we find? Keep scrolling...
As the fall season begins to approach and we feel summer drifting away we can see how the light behind people’s eyes is different. Where us, as e-commerce merchants, use to see daylong picnics and beach vacations we know see the jolliest season of the year coming close. The first Christmas after COVID-19 is bound to be a memorable one! With so many unknowns it is sure to be full of surprises, new behaviors and our personal favorite (nerd alert): DATA INSIGHTS!! (Sorry not sorry)
We all know e-commerce is here to stay and still, Summer 2021 is going to be completely unique for this type of businesses. One thing we can all see coming is people going out again to enjoy the sun, the beach and every outdoor activity we can imagine, including shopping. With more people leaving their homes, specially on the weekends, sales are bound to be shared between the online and the offline world. But fear not, we have devised some cool strategies to turn down that heat wave.
How many of us have resorted to sending the same winback campaign with the same discount coupon to all of our customers? Most merchants fall into this trap. Given the data that’s available, merchants usually view retention as a single metric - customers are either active or lost. Retention Spectrum is a better, more accurate way to analyze and act upon customers that are starting to drift away from you, and in turn provides a better chance of retaining your customers over the long-term.
Throughout 2020, we were busy working closely with merchants of all shapes and sizes to uncover the hidden opportunities and risks within their data. With feedback and input from some of our customers, we have developed the first version of what we're calling the Buying Behavior Analysis.