Imagine being a salesperson, juggling multiple priorities. You're rushing to pick up your daughter from school for her dentist appointment when a prospect calls. They need a quote, and your commission depends on sealing the deal. The catch? You only have time to enter the data into one system but your company needs it to be in both Shopify and HubSpot.

E-commerce merchants are hyped up and busy getting ready all throughout fall for one of the biggest events of the year: Black Friday and Cyber Monday.

Abandoned carts are a huge problem for online retailers. In fact, it is estimated that around $4 trillion worth of merchandise will be abandoned in shopping carts this year alone. Even with those numbers we have decided to run a couple case studies and this are some of our findings: Over 50% of carts for returning customers were recovered without a discount which meant more ROI on each order. Recoveries were seen up to fifth email, especially when it mentioned the coupon only had 24 hours left. From 0% recovery to over 14% in 2 months meant well over $10.000 that would have otherwise been lost. Segmentation is key for optimization as recovery for returning customers is easier, faster and can yield more ROI. Dynamic Coupon and Dynamic segments tools were used to achieve this, making this campaign sustainable as it pays for itself and scalable as it still yields ROI.

E-commerce merchants face a lot of challenges that are like those any other merchant face, but some can be as unique as their value proposition and must be addressed in unique ways as well. Automating your sales process is one of them, even though it might seem like a usual problem, e-commerce merchants must deal with some of the following obstacles regarding customers: Attracting qualified customers is harder within an enlarged social media universe Social ad prices rising all over the world Customer saturated with information and ads Competing with many other brands that could have more resources Having less than a 3 second window to grab someone’s attention Getting people’s email once they come in

As e-commerce continues to ripple the globe, we see it becoming more and more its own science, with unique needs in every aspect. An online store is so much more than just ‘an online store’ nowadays and it deserves to be treated as such. It is above all, a business, and one that has unique goals that can only be achieved with the right tools.

Abandoned carts are a huge problem for online retailers. In fact, it is estimated that around $4 trillion worth of merchandise will be abandoned in shopping carts this year alone.

Out with the old, in with the new is the basic sentiment behind spring cleaning. A time to go over your closet and remove old clothes making room for new trends, new items, a new style if that is what you desire. As the world evolves so do concept like this. For us, spring cleaning means freeing up space of that which no longer serves who we want to be in the future. When we think about it, we are not who we were one year ago so it is the perfect moment to reanalyze the situation and ask yourself, is what I have what I really need?

If you want your ecommerce business to be successful, you need to focus on retention.

Mapping your customers lifecycle is key to your marketing efforts, after all, your ultimate goal is to move them through each stage of your journey. Ultimately, that is the definition of Customer Cultivation, which is what we are all about! Are they leads? Let's get to become buyers. Are they first time buyers? Le's get them to become Champions.

With BFCM right around the corner have you checked all of your boxes to make sure your sales strategy is ready for your customer's eyes? We have created an easy checklist for this weekend.