Why Retarget Abandoned Cart Shoppers 71% of customers place an item in their shopping cart but end up leaving before completing the checkout process. On average, retargeting ads are 76% more likely to be clicked on than a regular display ad.

It's inevitable; shoppers will abandon their shopping cart before completing checkout. Every e-commerce store will fight a growing abandoned cart rate, the best businesses effectively leverage tools for abandoned cart recovery and increase revenue in the short and long term.

Search Engine Optimization (SEO) encompasses many tactics, but the main idea is that you're helping Google and other search engines understand your eCommerce brand and what products you sell. SEO increases your visibility by improving the likelihood search engines will list your site in relevant search results when potential customers are looking for products. In this post, I'll focus on one major part of your SEO strategy: keyword research for eCommerce stores.

Email subject lines are the first chance to grab the customer's attention after shopping cart abandonment. If retailers want to stand out in a shopper's inbox, they need an attention grabbing subject line; in fact, 35% of email recipients open email based on the subject line alone. Considering abandoned cart campaigns are the final opportunity to recover a customer's order, retailers need to use their best email subject lines.

69.23% - that's the average cart abandonment rate as of January 2017.

A Salesperson's Standpoint: This is the first in a series of posts from Unific's Account Executive, Grant Rieger! He'll talk about e-commerce marketing from a salesperson's point-of-view.

So, you've decided to implement a campaign of abandoned cart emails. Great decision! Because as sure as the sun will rise tomorrow, customers will desert shopping carts. In fact, eCommerce sites face an average shopping cart abandonment rate of 69.23%.

It's no surprise that product reviews increase the likelihood of a shopper making a purchase. What may surprise you is the degree to which product reviews can impact a retailer's business. Take a look at these stats about consumers and product reviews:

Once you've installed the Unific app, it will take you to your Order Confirmations page. Here is where you manage your different order confirmation email campaigns.

Every customer is different, but their purchases often help businesses identify groups or common characteristics among customers. It's precisely these identifiers that allow companies to use custom email segmentation for more targeted marketing messages. It starts by understanding what action(s) a customer can make, then how what that means for your business. Understanding these actions can help you decide how you'd like to segment your customers for targeted marketing messages.