Coupon Codes For E-Commerce Growth
A Salesperson's Standpoint: This is the first in a series of posts from Unific's Account Executive, Grant Rieger! He'll talk about e-commerce marketing from a salesperson's point-of-view.
Beyond the Native Integration: Why Now Is the Perfect Time to Upgrade Your Shopify-HubSpot Sync
While the forced migration caused by Shopify’s HubSpot integration update is creating disruption for many businesses, it’s also an opportunity to reassess your tech stack and explore better alternatives. If you’re looking to future-proof your business and optimize your integration, now is the perfect time to upgrade.
Check out a comparison of Unific vs the Native Shopify Sync and how we can help during this process.
Abandoned Cart Emails: Ecommerce Best Practices
So, you've decided to implement a campaign of abandoned cart emails. Great decision! Because as sure as the sun will rise tomorrow, customers will desert shopping carts. In fact, eCommerce sites face an average shopping cart abandonment rate of 69.23%.
When To Ask Customers For Product Reviews
It's no surprise that product reviews increase the likelihood of a shopper making a purchase. What may surprise you is the degree to which product reviews can impact a retailer's business. Take a look at these stats about consumers and product reviews:
Unific App Setup Details
Once you've installed the Unific app, it will take you to your Order Confirmations page. Here is where you manage your different order confirmation email campaigns.
If You Segment, They Will Come: Custom Segmentation Strategies
Every customer is different, but their purchases often help businesses identify groups or common characteristics among customers. It's precisely these identifiers that allow companies to use custom email segmentation for more targeted marketing messages. It starts by understanding what action(s) a customer can make, then how what that means for your business. Understanding these actions can help you decide how you'd like to segment your customers for targeted marketing messages.
E-Commerce Marketing For Get To Know Your Customer Day
Today is Get To Know Your Customer Day for Q3. While it may not be the oldest, most legitimate holiday of all time - it can be a valuable opportunity for your business' eCommerce marketing. For two reasons:
Post-Purchase Emails: eSigned, Sealed, Delivered
Congratulations, you made a sale! Your customer received an order confirmation, which they loved. Guess what? You've only just begun. Your customer wants to be informed, and up to date, so you should be ready to send a few more emails. Hopefully, you've included something in your order confirmation email that lets your customer know how many and what kind of emails to expect from your business. In this post, we'll dive into the different types, and the importance, of post transaction emails.
Revenue Conduit Is Now Unific
Introducing, Unific! The exciting future of our company, Revenue Conduit.
Customer Segmentation For Order Confirmation Emails
It's become an industry standard to send segmented promotional email messages for better returns on marketing efforts. There are dozens of tools that allow businesses to send custom marketing messages to a targeted audience, increasing the likelihood of recipients engaging and converting from the email.
How To Use Forms In Order Confirmation Emails
Congrats! You just made a sale; now your customer is about to receive an email to confirm their purchase. It's highly likely they open this email, I mean, at least a 60% chance that they'll open the email one or more times. So, why not use this opportunity to learn more about your customer to better market to them in the future?