How To Calculate Your Shopping Cart Abandonment Rate
69.23% - that's the average cart abandonment rate as of January 2017.
25 Things you can do with Klaviyo and HubSpot integrated
If you’re using Klaviyo for marketing (email and SMS) and thinking about syncing those contacts into HubSpot, you’re on the right track. Klaviyo is fantastic at driving engagement and revenue with targeted campaigns. But when you connect it to HubSpot? That’s when you unlock the full customer journey — from first click to closed deal, and even beyond.
Coupon Codes For E-Commerce Growth
A Salesperson's Standpoint: This is the first in a series of posts from Unific's Account Executive, Grant Rieger! He'll talk about e-commerce marketing from a salesperson's point-of-view.
Abandoned Cart Emails: Ecommerce Best Practices
So, you've decided to implement a campaign of abandoned cart emails. Great decision! Because as sure as the sun will rise tomorrow, customers will desert shopping carts. In fact, eCommerce sites face an average shopping cart abandonment rate of 69.23%.
When To Ask Customers For Product Reviews
It's no surprise that product reviews increase the likelihood of a shopper making a purchase. What may surprise you is the degree to which product reviews can impact a retailer's business. Take a look at these stats about consumers and product reviews:
Unific App Setup Details
Once you've installed the Unific app, it will take you to your Order Confirmations page. Here is where you manage your different order confirmation email campaigns.
If You Segment, They Will Come: Custom Segmentation Strategies
Every customer is different, but their purchases often help businesses identify groups or common characteristics among customers. It's precisely these identifiers that allow companies to use custom email segmentation for more targeted marketing messages. It starts by understanding what action(s) a customer can make, then how what that means for your business. Understanding these actions can help you decide how you'd like to segment your customers for targeted marketing messages.
E-Commerce Marketing For Get To Know Your Customer Day
Today is Get To Know Your Customer Day for Q3. While it may not be the oldest, most legitimate holiday of all time - it can be a valuable opportunity for your business' eCommerce marketing. For two reasons:
Post-Purchase Emails: eSigned, Sealed, Delivered
Congratulations, you made a sale! Your customer received an order confirmation, which they loved. Guess what? You've only just begun. Your customer wants to be informed, and up to date, so you should be ready to send a few more emails. Hopefully, you've included something in your order confirmation email that lets your customer know how many and what kind of emails to expect from your business. In this post, we'll dive into the different types, and the importance, of post transaction emails.
Revenue Conduit Is Now Unific
Introducing, Unific! The exciting future of our company, Revenue Conduit.
Customer Segmentation For Order Confirmation Emails
It's become an industry standard to send segmented promotional email messages for better returns on marketing efforts. There are dozens of tools that allow businesses to send custom marketing messages to a targeted audience, increasing the likelihood of recipients engaging and converting from the email.