If you’re using Klaviyo for marketing (email and SMS) and thinking about syncing those contacts into HubSpot, you’re on the right track. Klaviyo is fantastic at driving engagement and revenue with targeted campaigns. But when you connect it to HubSpot? That’s when you unlock the full customer journey — from first click to closed deal, and even beyond.
Congrats! You just made a sale; now your customer is about to receive an email to confirm their purchase. It's highly likely they open this email, I mean, at least a 60% chance that they'll open the email one or more times. So, why not use this opportunity to learn more about your customer to better market to them in the future?
The excitement of buying something is rarely accompanied by a thrilling confirmation document. I mean, really, when was the last time you were pumped to be handed a receipt or to open an email with a 12-digit confirmation number? Answer: never.
Any smart businessperson knows marketing isn't measured in impressions, clicks, or opens but in revenue returned. At the end of the day, what resources did we use and how much revenue was driven as a result? In the world of marketing through bulk and transactional emails, revenue per email (RPE) is widely used to measure campaign success. It's a simple formula that shows how effective email messages are at converting and driving revenue.
The Value Of Order Confirmation Emails With the retail industry averaging open rates of 12.74% and click-through-rates (CTR) of 7.10%, marketers can't afford to undervalue any opportunity to gain their customer's attention. We've talked about transactional emails as a missed marketing opportunity, but here we'll focus on order confirmation emails and why their high open and engagement rates make them so valuable.
Measuring Confirmation Email KPIs & Setting Benchmarks Like anything else, performance data and KPIs are contextual. The chart above uses data that represents a wide collection of e-commerce stores but these numbers vary by industry. For example, most order confirmation email open rates fall anywhere from 60% to 70% depending on the industry. So how can you gauge your business' performance? For non-transactional emails, use resources like Constant Contact's Knowledge Base for an estimate to your industry's average email performance.
Hint: There is none.
Customer segmentation adds a level of personalization that is easy to apply in mass. By creating saved searches in Infusionsoft you can appeal to groups of customers through targeted messaging in your marketing emails.
Customer segmentation adds a level of personalization that is easy to apply in mass. By creating smart lists in HubSpot you can appeal to groups of customers through targeted messaging in your marketing emails.
It is often believed that customers do not scroll all the way to the bottom of pages on ecommerce home pages and heat maps show this to be true. So it is assumed that customers don’t look at the footer and many companies worry less about the footer than they should. In actuality, the footer is very important. Not only does is act as the end of the container that holds informational and product content, it is essential for navigation. Additionally, the footer is the perfect place for social links and email capture.