While the forced migration caused by Shopify’s HubSpot integration update is creating disruption for many businesses, it’s also an opportunity to reassess your tech stack and explore better alternatives. If you’re looking to future-proof your business and optimize your integration, now is the perfect time to upgrade.
Check out a comparison of Unific vs the Native Shopify Sync and how we can help during this process.
With a recent update to the Shopify API, we are now able to provide you with even more value through our Dynamic Coupon Codes. On Wednesday, November 8th, our CEO and Co-Founder, Dan, hosted a webinar explaining the new features and how you can quickly and easily implement them. You can watch the full recording here!
Our podcast, eCommerce in the Trenches is now live!
Recovering abandoned cart shoppers is vital to the success of any e-commerce store, every retailer should have campaigns in place. Recently, we shared best practices for abandoned cart recovery emails, but now it's time to see these strategies in action. We analyze 3 of the best cart abandonment email campaigns from online retailers and discuss what we can learn from each. We'll look at what other online retailers can learn from each example email.
Why Retarget Abandoned Cart Shoppers 71% of customers place an item in their shopping cart but end up leaving before completing the checkout process. On average, retargeting ads are 76% more likely to be clicked on than a regular display ad.
It's inevitable; shoppers will abandon their shopping cart before completing checkout. Every e-commerce store will fight a growing abandoned cart rate, the best businesses effectively leverage tools for abandoned cart recovery and increase revenue in the short and long term.
Search Engine Optimization (SEO) encompasses many tactics, but the main idea is that you're helping Google and other search engines understand your eCommerce brand and what products you sell. SEO increases your visibility by improving the likelihood search engines will list your site in relevant search results when potential customers are looking for products. In this post, I'll focus on one major part of your SEO strategy: keyword research for eCommerce stores.
Email subject lines are the first chance to grab the customer's attention after shopping cart abandonment. If retailers want to stand out in a shopper's inbox, they need an attention grabbing subject line; in fact, 35% of email recipients open email based on the subject line alone. Considering abandoned cart campaigns are the final opportunity to recover a customer's order, retailers need to use their best email subject lines.
69.23% - that's the average cart abandonment rate as of January 2017.