Beyond the Native Integration: Why Now Is the Perfect Time to Upgrade Your Shopify-HubSpot Sync

Recovering abandoned cart shoppers is vital to the success of any e-commerce store, every retailer should have campaigns in place. Recently, we shared best practices for abandoned cart recovery emails, but now it's time to see these strategies in action. We analyze 3 of the best cart abandonment email campaigns from online retailers and discuss what we can learn from each. We'll look at what other online retailers can learn from each example email.

Email subject lines are the first chance to grab the customer's attention after shopping cart abandonment. If retailers want to stand out in a shopper's inbox, they need an attention grabbing subject line; in fact, 35% of email recipients open email based on the subject line alone. Considering abandoned cart campaigns are the final opportunity to recover a customer's order, retailers need to use their best email subject lines.

69.23% - that's the average cart abandonment rate as of January 2017.

So, you've decided to implement a campaign of abandoned cart emails. Great decision! Because as sure as the sun will rise tomorrow, customers will desert shopping carts. In fact, eCommerce sites face an average shopping cart abandonment rate of 69.23%.

It's no surprise that product reviews increase the likelihood of a shopper making a purchase. What may surprise you is the degree to which product reviews can impact a retailer's business. Take a look at these stats about consumers and product reviews:

Once you've installed the Unific app, it will take you to your Order Confirmations page. Here is where you manage your different order confirmation email campaigns.

Every customer is different, but their purchases often help businesses identify groups or common characteristics among customers. It's precisely these identifiers that allow companies to use custom email segmentation for more targeted marketing messages. It starts by understanding what action(s) a customer can make, then how what that means for your business. Understanding these actions can help you decide how you'd like to segment your customers for targeted marketing messages.

Today is Get To Know Your Customer Day for Q3. While it may not be the oldest, most legitimate holiday of all time - it can be a valuable opportunity for your business' eCommerce marketing. For two reasons:

Congratulations, you made a sale! Your customer received an order confirmation, which they loved. Guess what? You've only just begun. Your customer wants to be informed, and up to date, so you should be ready to send a few more emails. Hopefully, you've included something in your order confirmation email that lets your customer know how many and what kind of emails to expect from your business. In this post, we'll dive into the different types, and the importance, of post transaction emails.

Introducing, Unific! The exciting future of our company, Revenue Conduit.