While the forced migration caused by Shopify’s HubSpot integration update is creating disruption for many businesses, it’s also an opportunity to reassess your tech stack and explore better alternatives. If you’re looking to future-proof your business and optimize your integration, now is the perfect time to upgrade.
Check out a comparison of Unific vs the Native Shopify Sync and how we can help during this process.
It's become an industry standard to send segmented promotional email messages for better returns on marketing efforts. There are dozens of tools that allow businesses to send custom marketing messages to a targeted audience, increasing the likelihood of recipients engaging and converting from the email.
Congrats! You just made a sale; now your customer is about to receive an email to confirm their purchase. It's highly likely they open this email, I mean, at least a 60% chance that they'll open the email one or more times. So, why not use this opportunity to learn more about your customer to better market to them in the future?
The excitement of buying something is rarely accompanied by a thrilling confirmation document. I mean, really, when was the last time you were pumped to be handed a receipt or to open an email with a 12-digit confirmation number? Answer: never.
Any smart businessperson knows marketing isn't measured in impressions, clicks, or opens but in revenue returned. At the end of the day, what resources did we use and how much revenue was driven as a result? In the world of marketing through bulk and transactional emails, revenue per email (RPE) is widely used to measure campaign success. It's a simple formula that shows how effective email messages are at converting and driving revenue.
The Value Of Order Confirmation Emails With the retail industry averaging open rates of 12.74% and click-through-rates (CTR) of 7.10%, marketers can't afford to undervalue any opportunity to gain their customer's attention. We've talked about transactional emails as a missed marketing opportunity, but here we'll focus on order confirmation emails and why their high open and engagement rates make them so valuable.
Measuring Confirmation Email KPIs & Setting Benchmarks Like anything else, performance data and KPIs are contextual. The chart above uses data that represents a wide collection of e-commerce stores but these numbers vary by industry. For example, most order confirmation email open rates fall anywhere from 60% to 70% depending on the industry. So how can you gauge your business' performance? For non-transactional emails, use resources like Constant Contact's Knowledge Base for an estimate to your industry's average email performance.
Hint: There is none.
How often do you go shopping, find something you like, get in line, hand the cashier what you'd like to purchase, then turn around and leave? If you're anything like me, almost never. So why do over 77% of online shopping carts get abandoned? More importantly, how do we get those customers to come back and complete their purchase? Strategic, automated abandonment email series - that's how.