Podcast Discussion: Why Ecommerce Businesses Need Ecommerce-Native CPQ for Shopify and HubSpot

Unific is honored to be named a Top 30 HubSpot App based on the quantity and quality of reviews of our Unific App in the HubSpot Marketplace!

Today, almost every online business has a need for integrations, and the industry has answered! There are now a large number of integration platforms such as Zapier, Workato, IFTTT (If This Then That). It is easier than ever to connect two or even more things together and play Double Dutch!

Prospects coming from competing integrations have been trained to expect data to sync on a schedule. We built Unific to be near-real-time without relying on a sync schedule. (By near-real-time we mean the sync might take between 1 second to 3 minutes after events happen in the Magento store.)

This guide will help you to know if the paid HubSpot Ads Add-On will help your ecommerce business today, or if you want to hold off for later developments down the road and use what’s included in your plan for the Ads tool without the paid upgrade.

I was answering a client’s question about Unific’s Magento 2 to HubSpot integration this morning and realized that we could do a better job of explaining how the integration works and why it works that way. While moving data from one platform to another may seem like a very simple problem to solve in this day and age, there’s a lot more to it!

Setting up an automated browse abandonment campaign in HubSpot can effectively augment your retargeting or conversion strategies for your Magento 2 store. In this article we'll look at the mechanics of setting up a very basic workflow to automate sending these emails.

First, congratulations on investing in the growth of your ecommerce business! If you are reading this, you have likely either recently purchased HubSpot, are testing HubSpot's free tools while considering purchasing HubSpot or are doing research on how HubSpot can support you Magento 2 hosted online storefront.

HubSpot’s free CRM provides an abundance of value for ecommerce companies. Whether you're B2C, B2B, or a mixture of both, integrating your shopping cart to HubSpot enables you to unlock value across the customer lifecycle within marketing, sales, and service.

This year we've focused on helping ecommerce merchants grow sales is by adopting a data-driven methodology. With the holidays representing the busiest (and most lucrative!) time of the year, being data-driven can be a game changer! Many of our clients are using their customer and order data to strategize and plan how they'll make this a successful holiday season. Are you considering the following questions to help formulate your data-driven strategy?

Many ecommerce brands know their data is critical – they prioritize collecting and storing it, and perhaps even use some of it – but aren’t able to be strategic about leveraging it to grow their business. And large amounts of data (as much as 60-73%, by Forrester’s estimate) simply sit dormant, locked in systems that don’t talk to other systems.