Since April, Shopify’s revenues have nearly doubled as Covid-19 pushes brands to find their way online. Launching on Shopify or WooCommerce needs to be easy because brands simultaneously have to learn ecommerce marketing tools (like HubSpot or Klaviyo) to serve prospects/customers that are no longer in-person.

I’ve had the good fortune of working with some ecommerce clients who get hundreds of Abandoned Carts per day, which provides a lot of split-testing and segmentation opportunities for an Abandoned Cart email campaign in HubSpot.

This guide will help you set up a simple two-segment Abandoned Cart campaign in HubSpot as quickly as possible, even if you’re using the Shopify/HubSpot native integration. After all, sales in the ecommerce industry represent only 30-40% of all shopping carts, leaving 60-70% of shopping carts abandoned and not recovered.

Unific is honored to be named a Top 30 HubSpot App based on the quantity and quality of reviews of our Unific App in the HubSpot Marketplace!

Today, almost every online business has a need for integrations, and the industry has answered! There are now a large number of integration platforms such as Zapier, Workato, IFTTT (If This Then That). It is easier than ever to connect two or even more things together and play Double Dutch!

Prospects coming from competing integrations have been trained to expect data to sync on a schedule. We built Unific to be near-real-time without relying on a sync schedule. (By near-real-time we mean the sync might take between 1 second to 3 minutes after events happen in the Magento store.)

This guide will help you to know if the paid HubSpot Ads Add-On will help your ecommerce business today, or if you want to hold off for later developments down the road and use what’s included in your plan for the Ads tool without the paid upgrade.

I was answering a client’s question about Unific’s Magento 2 to HubSpot integration this morning and realized that we could do a better job of explaining how the integration works and why it works that way. While moving data from one platform to another may seem like a very simple problem to solve in this day and age, there’s a lot more to it!

Setting up an automated browse abandonment campaign in HubSpot can effectively augment your retargeting or conversion strategies for your Magento 2 store. In this article we'll look at the mechanics of setting up a very basic workflow to automate sending these emails.

First, congratulations on investing in the growth of your ecommerce business! If you are reading this, you have likely either recently purchased HubSpot, are testing HubSpot's free tools while considering purchasing HubSpot or are doing research on how HubSpot can support you Magento 2 hosted online storefront.