Beyond the Native Integration: Why Now Is the Perfect Time to Upgrade Your Shopify-HubSpot Sync

Click here for an updated comprehensive Unific vs Shopify Native HubSpot integration comparison. The following article is outdated. I've been working on integrating shopping carts and marketing platforms for what feels like a very long time. Maybe it was all the late, late nights when we were building the first version of our legacy app Revenue Conduit ... but the reality is, it's only been 6 years! However, what was an application born out of scarcity and necessity has now become an integral part to how many merchants operate.

The History of Coupons in Retail and eCommerce 1887 marked the beginning of the use of coupons; Coca-Cola co-owner Asa Candler realized that utilizing coupons to increase brand exposure would boost sales and benefit his business. Since then, the popularity of coupons has risen steadily. The early 1900s offered shoppers coupons on dry goods like cereal; but their heyday came with the storm of the Great Depression.

Marketers put a lot of time and effort into perfecting their digital newsletters and promotional emails. They see that these types of emails can generate leads, sales, and conversions, so they focus on making them perfect. But recent data trends prove consumers are becoming conditioned to filter these messages in their inboxes, which means marketers must continue to look for additional opportunities to generate more sales. Conversely, the majority of consumers agree that purchase confirmation emails are the most valuable items in their inbox, and they are opened at a much higher rate. These emails are a great way to capture your customers' attention and get them to engage more with your brand. Read on to learn about how you can use this fact to your advantage to generate more sales with purchase confirmation emails.

I often hear from retailers that they struggle to find the time for effective ecommerce marketing when most of their energy and resources are dedicated to operations and customer support. For these businesses, my first question is "have you invested in a marketing automation platform?"

It is always fun when you can combine two technologies in a new and innovative way. Check out the video below to see how you can combine a HubSpot chat bot with Unific's Dynamic Coupon Code Generator to generate single-use, expiring codes via a chat.

At Unific, we’re always listening to feedback from our customers and partners. This is how we prioritize what new products to build, and what features to add or improve on. In fact, many of our larger merchants are beginning to drive our product development.We’re always looking for new ways to help your business thrive, so when many of you come to us asking for a similar feature, it goes right to the top of our priority list.

In the new frontier of Digital Marketing, the ability to automate complex sales chains can mean the difference between a tremendous boost to your business, and a mild success. HubSpot not only lets you automate large portions of your sales channels, but has a level of customer data and insight that is unprecedented, allowing you to create automated campaigns with a level of specificity that was previously unheard of.

With Unific, you can now connect as many shopping carts as you want to a one HubSpot portal. This video shows you how!

HubSpot’s CRM is the foundation of the platform, the place where the Marketing Hub, Sales Hub, and Service Hub converge. It’s a massive data hub where every interaction you have with a customer is filtered and cataloged—and more importantly, it’s where Unific can help you extract the most value out of your data.

"The folks at Unific integrate HubSpot with Shopify, Magento, BigCommerce and WooCommerce. It's not just about synchronizing your data between your ecommerce platform and HubSpot, although that’s definitely a start. You’re able to map your fields between your ecommerce platform into HubSpot, you’re able to have order history, review how your data has been synced, and then you’re able to use that data in workflows and segments to pull people back in and deliver the right message to the right person at the right time and have workflows and smart lists to pull people back in at the right time. This combination between HubSpot and ecommerce platforms with the help of Unific is actually amazing. With Unific, integrating these things is really just the beginning. On top of this they have things like coupon code generation, which you can then use for personalized promotions and some awesome technology for RFM analysis, recency, frequent monetary to be able to optimize ecommerce marketing to different customer segments " - Scott Brinker, VP of Platform - HubSpot