HubSpot’s free CRM provides an abundance of value for ecommerce companies. Whether you're B2C, B2B, or a mixture of both, integrating your shopping cart to HubSpot enables you to unlock value across the customer lifecycle within marketing, sales, and service.

This year we've focused on helping ecommerce merchants grow sales is by adopting a data-driven methodology. With the holidays representing the busiest (and most lucrative!) time of the year, being data-driven can be a game changer! Many of our clients are using their customer and order data to strategize and plan how they'll make this a successful holiday season. Are you considering the following questions to help formulate your data-driven strategy?

Many ecommerce brands know their data is critical – they prioritize collecting and storing it, and perhaps even use some of it – but aren’t able to be strategic about leveraging it to grow their business. And large amounts of data (as much as 60-73%, by Forrester’s estimate) simply sit dormant, locked in systems that don’t talk to other systems.

If you are starting an ecommerce business, you need a strategy for turning your visitors into paying customers. In the marketing world, this is known as a conversion. You’re converting your visitors from latent prospects into customers, and your conversion rate is how many visitors you convert into paying customers.

What are WooCommerce and HubSpot? WooCommerce is an eCommerce plugin for WordPress sites – essentially, it allows you to transform your WordPress website into an online store. In fact, it's behind 37% of all eCommerce sites! The WooCommerce plugin is robust and can sometimes be difficult to master; but once you crest the peak of the learning curve, WooCommerce becomes an invaluable ecommerce tool.

Click here for an updated comprehensive Unific vs Shopify Native HubSpot integration comparison. The following article is outdated. I've been working on integrating shopping carts and marketing platforms for what feels like a very long time. Maybe it was all the late, late nights when we were building the first version of our legacy app Revenue Conduit ... but the reality is, it's only been 6 years! However, what was an application born out of scarcity and necessity has now become an integral part to how many merchants operate.

The History of Coupons in Retail and eCommerce 1887 marked the beginning of the use of coupons; Coca-Cola co-owner Asa Candler realized that utilizing coupons to increase brand exposure would boost sales and benefit his business. Since then, the popularity of coupons has risen steadily. The early 1900s offered shoppers coupons on dry goods like cereal; but their heyday came with the storm of the Great Depression.

Marketers put a lot of time and effort into perfecting their digital newsletters and promotional emails. They see that these types of emails can generate leads, sales, and conversions, so they focus on making them perfect. But recent data trends prove consumers are becoming conditioned to filter these messages in their inboxes, which means marketers must continue to look for additional opportunities to generate more sales. Conversely, the majority of consumers agree that purchase confirmation emails are the most valuable items in their inbox, and they are opened at a much higher rate. These emails are a great way to capture your customers' attention and get them to engage more with your brand. Read on to learn about how you can use this fact to your advantage to generate more sales with purchase confirmation emails.

I often hear from retailers that they struggle to find the time for effective ecommerce marketing when most of their energy and resources are dedicated to operations and customer support. For these businesses, my first question is "have you invested in a marketing automation platform?"

It is always fun when you can combine two technologies in a new and innovative way. Check out the video below to see how you can combine a HubSpot chat bot with Unific's Dynamic Coupon Code Generator to generate single-use, expiring codes via a chat.