While the forced migration caused by Shopify’s HubSpot integration update is creating disruption for many businesses, it’s also an opportunity to reassess your tech stack and explore better alternatives. If you’re looking to future-proof your business and optimize your integration, now is the perfect time to upgrade.
Check out a comparison of Unific vs the Native Shopify Sync and how we can help during this process.
HubSpot’s CRM is the foundation of the platform, the place where the Marketing Hub, Sales Hub, and Service Hub converge. It’s a massive data hub where every interaction you have with a customer is filtered and cataloged—and more importantly, it’s where Unific can help you extract the most value out of your data.
"The folks at Unific integrate HubSpot with Shopify, Magento, BigCommerce and WooCommerce. It's not just about synchronizing your data between your ecommerce platform and HubSpot, although that’s definitely a start. You’re able to map your fields between your ecommerce platform into HubSpot, you’re able to have order history, review how your data has been synced, and then you’re able to use that data in workflows and segments to pull people back in and deliver the right message to the right person at the right time and have workflows and smart lists to pull people back in at the right time. This combination between HubSpot and ecommerce platforms with the help of Unific is actually amazing. With Unific, integrating these things is really just the beginning. On top of this they have things like coupon code generation, which you can then use for personalized promotions and some awesome technology for RFM analysis, recency, frequent monetary to be able to optimize ecommerce marketing to different customer segments " - Scott Brinker, VP of Platform - HubSpot
In this episode of eCommerce in the Trenches, JD meets with John and Courtney Brown, the power couple behind online fast fashion store Cents of Style. Courtney discusses the years long struggle to become successful and the twists and turns they went through to becoming a multi-million dollar business. They also dive into how to maintain your brand vision and image while scaling and how various types of marketing can impact your strategy.
We tend to talk a lot about broad-market businesses, but one of the things eCommerce allows is for niche products to thrive just as much.
One of the biggest hurdles eCommerce businesses have to jump over is having a plethora of one-time buyers making up the majority of their revenue. While this is great for short-term growth, in the long run many businesses struggle with converting these buyers into more valuable customers. That's where the 80/20 rule comes into play.
Our podcast, eCommerce in the Trenches is now live!
It's inevitable; shoppers will abandon their shopping cart before completing checkout. Every e-commerce store will fight a growing abandoned cart rate, the best businesses effectively leverage tools for abandoned cart recovery and increase revenue in the short and long term.
Customer segmentation adds a level of personalization that is easy to apply in mass. By creating saved searches in Infusionsoft you can appeal to groups of customers through targeted messaging in your marketing emails.