While the forced migration caused by Shopify’s HubSpot integration update is creating disruption for many businesses, it’s also an opportunity to reassess your tech stack and explore better alternatives. If you’re looking to future-proof your business and optimize your integration, now is the perfect time to upgrade.
Check out a comparison of Unific vs the Native Shopify Sync and how we can help during this process.
Customer segmentation adds a level of personalization that is easy to apply in mass. By creating smart lists in HubSpot you can appeal to groups of customers through targeted messaging in your marketing emails.
Businesses often focus their email marketing efforts on campaigns like newsletters and sales-blasts, leaving little-to-no time for design and segmentation efforts relating to transactional emails. We've said it before and we'll say it again, transactional emails are a missed opportunity! It all starts where lazy marketers think it ends: order confirmations. Order confirmation emails are hugely important because 60% or more of your customers will open the emails, so let's be sure to get them right.
Now that we've spent some time thinking about transactional emails, you may be thinking to yourself, “is there really a missed opportunity here?” Or, maybe you are thinking that most order confirmation emails look pretty good. Well, I hate to be a Debbie Downer but in this post, we're going to look at real examples of confirmation emails and point out where they can make improvements.
As consumers, we are all familiar with the emails that are sent to us following a purchase online. Typically you will first receive an email confirming your order with the items listed, as well as the tax, shipping a total you paid. These emails usually see open rates of 60-70%, astronomically high in comparison to their marketing email counterparts. We know that transactional emails are being underutilized. Today, we explore the various types of transactional emails being sent.
As a business owner or marketer, you have to find inventive and creative ways to attract consumers and convert them into loyal customers. Every customer is a one-time buyer at some point, and even the most established brands can struggle to take customers to the next level. One of the most popular forms of marketing is through email, brands communicate with consumers through campaigns like newsletter updates and sales blast announcements. Most brands are sending every kind of marketing email imaginable, but so many fail to utilize a type of email that receives over 100% open rate: transactional emails.
Revenue Conduit subscribers on our Growth plan and above (and on any cart but Shopify) can now dynamically create coupon codes that include custom words and merge fields!
Watch the recording of our 80/20 for Online Retailers webinar with JD Crouse of Bolder Bands. JD shares lessons on how to grow your online store through the use of 80/20 analysis and RFM segmentation.
We had an excellent webinar with our friends over at Justuno. Watch the video below to learn why Justuno is one of the best popups for online retailers and how a popup is just the first step in growing your online store, automatically. Interested in giving Justuno a try? You should be. Click here to sign up now!
I have some exciting announcements - after doubling the size of our development team and adding a full-time Quality Assurance Tester, we have been pounding out new features like never before! Today I have four new features to tell you about. By the way, in all cases, these features were requested by you, our subscribers. Thank you for the feedback and your continued help in making Revenue Conduit the best it can be. Now on to the details...
It is getting harder and harder for small online retailers to compete. In a world dominated by Amazon, if you are competing on price, you’re in a race to the bottom and Amazon will win. There must be something that sets you apart. Something that Amazon cannot replicate - a unique selling proposition (USP). Your USP must be unmistakable. Woven into your online store and communicated via every touch point with your prospects and customers. One of your first areas of focus should be your method of turning an anonymous visitor into a lead, a lead into a known prospect and a known prospect into your customer. You can do this through an automated New Welcome Series. If you go to 10 small online retailer websites, I can almost guarantee that 70% of them will have nothing more than a hard-to-find “sign up for our newsletter” form. The other 30% will have a popup form. Of the 30% with the popup form, two out of three will have just a single welcome email. That leaves one company out of ten with a multi-step Welcome Series. With traffic being harder and harder to come by, you better be doing a better job at capturing leads on your website. It’s a low-hanging fruit.