3 questions data-driven merchants should answer before the holidays

It's inevitable; shoppers will abandon their shopping cart before completing...

Search Engine Optimization (SEO) encompasses many tactics, but the main idea is...

Email subject lines are the first chance to grab the customer's attention after...

69.23% - that's the average cart abandonment rate as of January 2017.

A Salesperson's Standpoint: This is the first in a series of posts from...

So, you've decided to implement a campaign of abandoned cart emails. Great...

It's no surprise that product reviews increase the likelihood of a shopper...

Once you've installed the Unific app, it will take you to your Order...

Every customer is different, but their purchases often help businesses identify...

Today is Get To Know Your Customer Day for Q3. While it may not be the oldest,...