If you’re using Klaviyo for marketing (email and SMS) and thinking about syncing those contacts into HubSpot, you’re on the right track. Klaviyo is fantastic at driving engagement and revenue with targeted campaigns. But when you connect it to HubSpot? That’s when you unlock the full customer journey — from first click to closed deal, and even beyond.
Sarah Barad - Paper Plotter Guys Abandoned carts recovery rates are hard and harder to increase with more and more people getting used to offers and finding an equivalent of 'window shopping' through abandoned carts. With over $4 trillion worth of merchandise abandoned, the estimation of the revenue merchants are keeping on the table is only getting bigger.
Our partnership with HubSpot has been long and fruitful as our systems works together to help e-commerce merchants achieve their business goals through different Hubs and features. As we know HS is a robust system made up of module like Hubs, each with different features that provide different benefits to merchants. Get E-commerce insights and updates in your inbox.
In the ever-evolving landscape of e-commerce marketing, the shift from traditional batch-and-blast emails to triggered emails is proving to be a game-changer. While the prevalence of batch-and-blast emails persists, it is increasingly common knowledge that triggered emails outperform them significantly.
In the ever-evolving landscape of marketing, and specifically in e-commerce, the focus on acquiring new users has traditionally taken precedence. A poll shared on LinkedIn revealed that 49% of marketing leaders prioritize acquisition, while 30% focus on monetization and 21% on retention. However, the dynamics of customer purchase behaviours have shifted, particularly due to the impact of the COVID-19 pandemic and subsequent economic uncertainties. This has forced industries to approach a re-evaluation of growth strategies, with preserving revenue from existing customers becoming a critical element in the net revenue equation.
Get E-commerce insights and updates in your inbox. Expectations for Purchases in a Post-Pandemic World Amidst the aftermath of the COVID-19 pandemic and the surge of the digital revolution, the importance of personalization has soared to unprecedented levels. An astonishing three-quarters of consumers have transitioned their loyalty to new stores, products, or buying methods during the pandemic, highlighting the ever-changing nature of consumer behavior.
In a world where digital innovation knows no bounds, the contours of business-to-business (B2B) interactions within the e-commerce realm are rapidly shifting. Once solely an arena dominated by consumer transactions, the online commerce landscape is now witnessing a profound metamorphosis. This evolution is driven by a pressing need to cater to the distinct nuances and requisites of B2B enterprises. From personalized procurement journeys to streamlined integration with sprawling supply chains, B2B e-commerce is undergoing a revolution that is reshaping the very essence of modern business dynamics.
Imagine being a salesperson, juggling multiple priorities. You're rushing to pick up your daughter from school for her dentist appointment when a prospect calls. They need a quote, and your commission depends on sealing the deal. The catch? You only have time to enter the data into one system but your company needs it to be in both Shopify and HubSpot.
E-commerce merchants are hyped up and busy getting ready all throughout fall for one of the biggest events of the year: Black Friday and Cyber Monday.
Abandoned carts are a huge problem for online retailers. In fact, it is estimated that around $4 trillion worth of merchandise will be abandoned in shopping carts this year alone. Even with those numbers we have decided to run a couple case studies and this are some of our findings: Over 50% of carts for returning customers were recovered without a discount which meant more ROI on each order. Recoveries were seen up to fifth email, especially when it mentioned the coupon only had 24 hours left. From 0% recovery to over 14% in 2 months meant well over $10.000 that would have otherwise been lost. Segmentation is key for optimization as recovery for returning customers is easier, faster and can yield more ROI. Dynamic Coupon and Dynamic segments tools were used to achieve this, making this campaign sustainable as it pays for itself and scalable as it still yields ROI.
E-commerce merchants face a lot of challenges that are like those any other merchant face, but some can be as unique as their value proposition and must be addressed in unique ways as well. Automating your sales process is one of them, even though it might seem like a usual problem, e-commerce merchants must deal with some of the following obstacles regarding customers: Attracting qualified customers is harder within an enlarged social media universe Social ad prices rising all over the world Customer saturated with information and ads Competing with many other brands that could have more resources Having less than a 3 second window to grab someone’s attention Getting people’s email once they come in