Beyond the Native Integration: Why Now Is the Perfect Time to Upgrade Your Shopify-HubSpot Sync

In this episode of eCommerce in the Trenches, JD meets with John and Courtney Brown, the power couple behind online fast fashion store Cents of Style. Courtney discusses the years long struggle to become successful and the twists and turns they went through to becoming a multi-million dollar business. They also dive into how to maintain your brand vision and image while scaling and how various types of marketing can impact your strategy.

Inbound marketing creates opportunities for companies to connect with prospects and customers in a meaningful way. It's typically used by lead-generation sites, and most marketers don't understand how it could possibly apply to e-commerce as well. After all, they're trying to sell products on their sites, not just generate leads. The truth is, inbound marketing is a perfect fit for e-commerce and applying the core inbound methodologies can have a dramatic impact on a company's sales and revenue.

We tend to talk a lot about broad-market businesses, but one of the things eCommerce allows is for niche products to thrive just as much.

One of the biggest hurdles eCommerce businesses have to jump over is having a plethora of one-time buyers making up the majority of their revenue. While this is great for short-term growth, in the long run many businesses struggle with converting these buyers into more valuable customers. That's where the 80/20 rule comes into play.

You've started to see more sales through your e-commerce business, and now you want to continue to succeed. If you don't know where to start, it’s difficult to know how to grow your e-commerce business. You have to capitalize on what you're doing well order to keep growing.

With a recent update to the Shopify API, we are now able to provide you with even more value through our Dynamic Coupon Codes. On Wednesday, November 8th, our CEO and Co-Founder, Dan, hosted a webinar explaining the new features and how you can quickly and easily implement them. You can watch the full recording here!