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HubSpot’s CRM is the foundation of the platform, the place where the Marketing Hub, Sales Hub, and Service Hub converge. It’s a massive data hub where every interaction you have with a customer is filtered and cataloged—and more importantly, it’s where Unific can help you extract the most value out of your data.
"The folks at Unific integrate HubSpot with Shopify, Magento, BigCommerce and WooCommerce. It's not just about synchronizing your data between your ecommerce platform and HubSpot, although that’s definitely a start. You’re able to map your fields between your ecommerce platform into HubSpot, you’re able to have order history, review how your data has been synced, and then you’re able to use that data in workflows and segments to pull people back in and deliver the right message to the right person at the right time and have workflows and smart lists to pull people back in at the right time. This combination between HubSpot and ecommerce platforms with the help of Unific is actually amazing. With Unific, integrating these things is really just the beginning. On top of this they have things like coupon code generation, which you can then use for personalized promotions and some awesome technology for RFM analysis, recency, frequent monetary to be able to optimize ecommerce marketing to different customer segments " - Scott Brinker, VP of Platform - HubSpot
In this episode of eCommerce in the Trenches, JD meets with John and Courtney Brown, the power couple behind online fast fashion store Cents of Style. Courtney discusses the years long struggle to become successful and the twists and turns they went through to becoming a multi-million dollar business. They also dive into how to maintain your brand vision and image while scaling and how various types of marketing can impact your strategy.
Inbound marketing creates opportunities for companies to connect with prospects and customers in a meaningful way. It's typically used by lead-generation sites, and most marketers don't understand how it could possibly apply to e-commerce as well. After all, they're trying to sell products on their sites, not just generate leads. The truth is, inbound marketing is a perfect fit for e-commerce and applying the core inbound methodologies can have a dramatic impact on a company's sales and revenue.
We tend to talk a lot about broad-market businesses, but one of the things eCommerce allows is for niche products to thrive just as much.
One of the biggest hurdles eCommerce businesses have to jump over is having a plethora of one-time buyers making up the majority of their revenue. While this is great for short-term growth, in the long run many businesses struggle with converting these buyers into more valuable customers. That's where the 80/20 rule comes into play.
