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Marketers put a lot of time and effort into perfecting their digital newsletters and promotional emails. They see that these types of emails can generate leads, sales, and conversions, so they focus on making them perfect. But recent data trends prove consumers are becoming conditioned to filter these messages in their inboxes, which means marketers must continue to look for additional opportunities to generate more sales. Conversely, the majority of consumers agree that purchase confirmation emails are the most valuable items in their inbox, and they are opened at a much higher rate. These emails are a great way to capture your customers' attention and get them to engage more with your brand. Read on to learn about how you can use this fact to your advantage to generate more sales with purchase confirmation emails.

Congratulations, you made a sale! Your customer received an order confirmation, which they loved. Guess what? You've only just begun. Your customer wants to be informed, and up to date, so you should be ready to send a few more emails. Hopefully, you've included something in your order confirmation email that lets your customer know how many and what kind of emails to expect from your business. In this post, we'll dive into the different types, and the importance, of post transaction emails.

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Congrats! You just made a sale; now your customer is about to receive an email to confirm their purchase. It's highly likely they open this email, I mean, at least a 60% chance that they'll open the email one or more times. So, why not use this opportunity to learn more about your customer to better market to them in the future?

The excitement of buying something is rarely accompanied by a thrilling confirmation document. I mean, really, when was the last time you were pumped to be handed a receipt or to open an email with a 12-digit confirmation number? Answer: never.

Any smart businessperson knows marketing isn't measured in impressions, clicks, or opens but in revenue returned. At the end of the day, what resources did we use and how much revenue was driven as a result? In the world of marketing through bulk and transactional emails, revenue per email (RPE) is widely used to measure campaign success. It's a simple formula that shows how effective email messages are at converting and driving revenue.

The Value Of Order Confirmation Emails With the retail industry averaging open rates of 12.74% and click-through-rates (CTR) of 7.10%, marketers can't afford to undervalue any opportunity to gain their customer's attention. We've talked about transactional emails as a missed marketing opportunity, but here we'll focus on order confirmation emails and why their high open and engagement rates make them so valuable.

Businesses often focus their email marketing efforts on campaigns like newsletters and sales-blasts, leaving little-to-no time for design and segmentation efforts relating to transactional emails. We've said it before and we'll say it again, transactional emails are a missed opportunity! It all starts where lazy marketers think it ends: order confirmations. Order confirmation emails are hugely important because 60% or more of your customers will open the emails, so let's be sure to get them right.

Now that we've spent some time thinking about transactional emails, you may be thinking to yourself, “is there really a missed opportunity here?” Or, maybe you are thinking that most order confirmation emails look pretty good. Well, I hate to be a Debbie Downer but in this post, we're going to look at real examples of confirmation emails and point out where they can make improvements.

As consumers, we are all familiar with the emails that are sent to us following a purchase online. Typically you will first receive an email confirming your order with the items listed, as well as the tax, shipping a total you paid. These emails usually see open rates of 60-70%, astronomically high in comparison to their marketing email counterparts. We know that transactional emails are being underutilized. Today, we explore the various types of transactional emails being sent.