Why Transactional Emails Are A Missed Marketing Opportunity
As a business owner or marketer, you have to find inventive and creative ways to attract consumers and convert them into loyal customers. Every customer is a one-time buyer at some point, and even the most established brands can struggle to take customers to the next level. One of the most popular forms of marketing is through email, brands communicate with consumers through campaigns like newsletter updates and sales blast announcements. Most brands are sending every kind of marketing email imaginable, but so many fail to utilize a type of email that receives over 100% open rate: transactional emails.