Podcast Discussion: Why Ecommerce Businesses Need Ecommerce-Native CPQ for Shopify and HubSpot

It is often believed that customers do not scroll all the way to the bottom of pages on ecommerce home pages and heat maps show this to be true. So it is assumed that customers don’t look at the footer and many companies worry less about the footer than they should. In actuality, the footer is very important. Not only does is act as the end of the container that holds informational and product content, it is essential for navigation. Additionally, the footer is the perfect place for social links and email capture.

These days, we all shop online, and we all know that the most important and sometimes frustrating part of the shopping experience is finding exactly what we are looking for. Most of us rely on the site navigation to be the most organized and efficient way of purchasing the item we are looking for, but many sites fall short and end up losing potential revenue. There are five areas of the navigation that are the most important for consumers and businesses alike.

There are several applications, platforms and integrations that allow you, as a retailer, to market to your target audiences by segmenting them based on purchase history, browsing behavior, or demographics. Once you have identified your various target audiences, segmentation is an easy way to appeal to them on a personal level in such a way that encourages a purchase. Marketers have been using this method for years and have seen great success.

We often see designers and marketers focus their efforts on newsletters and sales blasts rather than transactional emails. This is often due to limitations within their shopping carts, and sometimes due to a lack of time. As we have discussed, transactional emails are a missed opportunity and it all begins with the order confirmation. To maximize the available opportunity, here are some tips and tricks to ensure you are sending out the best possible order confirmation.

Businesses often focus their email marketing efforts on campaigns like newsletters and sales-blasts, leaving little-to-no time for design and segmentation efforts relating to transactional emails. We've said it before and we'll say it again, transactional emails are a missed opportunity! It all starts where lazy marketers think it ends: order confirmations. Order confirmation emails are hugely important because 60% or more of your customers will open the emails, so let's be sure to get them right.

Now that we've spent some time thinking about transactional emails, you may be thinking to yourself, “is there really a missed opportunity here?” Or, maybe you are thinking that most order confirmation emails look pretty good. Well, I hate to be a Debbie Downer but in this post, we're going to look at real examples of confirmation emails and point out where they can make improvements.

As consumers, we are all familiar with the emails that are sent to us following a purchase online. Typically you will first receive an email confirming your order with the items listed, as well as the tax, shipping a total you paid. These emails usually see open rates of 60-70%, astronomically high in comparison to their marketing email counterparts. We know that transactional emails are being underutilized. Today, we explore the various types of transactional emails being sent.

As a business owner or marketer, you have to find inventive and creative ways to attract consumers and convert them into loyal customers. Every customer is a one-time buyer at some point, and even the most established brands can struggle to take customers to the next level. One of the most popular forms of marketing is through email, brands communicate with consumers through campaigns like newsletter updates and sales blast announcements. Most brands are sending every kind of marketing email imaginable, but so many fail to utilize a type of email that receives over 100% open rate: transactional emails.

How often do you go shopping, find something you like, get in line, hand the cashier what you'd like to purchase, then turn around and leave? If you're anything like me, almost never. So why do over 77% of online shopping carts get abandoned? More importantly, how do we get those customers to come back and complete their purchase? Strategic, automated abandonment email series - that's how.

Revenue Conduit subscribers on our Growth plan and above (and on any cart but Shopify) can now dynamically create coupon codes that include custom words and merge fields!