Beyond the Native Integration: Why Now Is the Perfect Time to Upgrade Your Shopify-HubSpot Sync

How many of us have resorted to sending the same winback campaign with the same discount coupon to all of our customers? Most merchants fall into this trap. Given the data that’s available, merchants usually view retention as a single metric - customers are either active or lost. Retention Spectrum is a better, more accurate way to analyze and act upon customers that are starting to drift away from you, and in turn provides a better chance of retaining your customers over the long-term.

Throughout 2020, we were busy working closely with merchants of all shapes and sizes to uncover the hidden opportunities and risks within their data. With feedback and input from some of our customers, we have developed the first version of what we're calling the Buying Behavior Analysis.

Setting up an automated browse abandonment campaign in HubSpot can effectively augment your retargeting or conversion strategies for your Magento 2 store. In this article we'll look at the mechanics of setting up a very basic workflow to automate sending these emails.

This year we've focused on helping ecommerce merchants grow sales is by adopting a data-driven methodology. With the holidays representing the busiest (and most lucrative!) time of the year, being data-driven can be a game changer! Many of our clients are using their customer and order data to strategize and plan how they'll make this a successful holiday season. Are you considering the following questions to help formulate your data-driven strategy?

Inbound marketing creates opportunities for companies to connect with prospects and customers in a meaningful way. It's typically used by lead-generation sites, and most marketers don't understand how it could possibly apply to e-commerce as well. After all, they're trying to sell products on their sites, not just generate leads. The truth is, inbound marketing is a perfect fit for e-commerce and applying the core inbound methodologies can have a dramatic impact on a company's sales and revenue.