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25 Things you can do with Klaviyo and HubSpot integrated

If you’re using Klaviyo for marketing (email and SMS) and thinking about syncing those contacts into HubSpot, you’re on the right track. Klaviyo is fantastic at driving engagement and revenue with targeted campaigns. But when you connect it to HubSpot? That’s when you unlock the full customer journey — from first click to closed deal, and even beyond.

by: Sandra Gudino

The Retention Spectrum: 4 Levels to Power Your Winback Strategy

How many of us have resorted to sending the same winback campaign with the same discount coupon to all of our customers? Most merchants fall into this trap. Given the data that’s available, merchants usually view retention as a single metric - customers are either active or lost. Retention Spectrum is a better, more accurate way to analyze and act upon customers that are starting to drift away from you, and in turn provides a better chance of retaining your customers over the long-term.

by: Doug Dotts

Introducing the Buying Behavior Analysis

Throughout 2020, we were busy working closely with merchants of all shapes and sizes to uncover the hidden opportunities and risks within their data. With feedback and input from some of our customers, we have developed the first version of what we're calling the Buying Behavior Analysis.

by: Doug Dotts

3 questions data-driven merchants should answer before the holidays

This year we've focused on helping ecommerce merchants grow sales is by adopting a data-driven methodology. With the holidays representing the busiest (and most lucrative!) time of the year, being data-driven can be a game changer! Many of our clients are using their customer and order data to strategize and plan how they'll make this a successful holiday season. Are you considering the following questions to help formulate your data-driven strategy?

by: Doug Dotts

Applying HubSpot Inbound Marketing Techniques to Ecommerce

Inbound marketing creates opportunities for companies to connect with prospects and customers in a meaningful way. It's typically used by lead-generation sites, and most marketers don't understand how it could possibly apply to e-commerce as well. After all, they're trying to sell products on their sites, not just generate leads. The truth is, inbound marketing is a perfect fit for e-commerce and applying the core inbound methodologies can have a dramatic impact on a company's sales and revenue.

by: Doug Dotts