Beyond the Native Integration: Why Now Is the Perfect Time to Upgrade Your Shopify-HubSpot Sync

When it comes to managing a B2B eCommerce business, precision is everything. From order management to customer engagement, having accurate data at your fingertips can make or break your ability to scale effectively through personalization. That’s where HubSpot’s custom deal stages come into play. For businesses using Shopify as their storefront, aligning these deal stages with Shopify store statuses is not just a best practice—it’s essential for maintaining clarity and accuracy across your sales process.

Black Friday and Cyber Monday (BFCM) are no longer just for retail giants and consumer brands. In 2024, the buzz of these shopping holidays is increasingly making waves in the B2B eCommerce world. As purchasing behaviors evolve, B2B buyers expect the same convenience, personalization, and incentives that B2C consumers enjoy.

Discounts and promotions are powerful tools for driving sales in eCommerce, but they’re also a double-edged sword. While they can attract new customers and boost conversions, overusing them risks eroding your profit margins and training customers to expect constant discounts. The key is to strike the right balance, using promotions strategically to drive value rather than devaluing your brand.

Following the whirlwind of Black Friday and Cyber Monday (BFCM), your responsibilities as a B2B eCommerce marketer are far from complete—cue sequel. Our previous blog, BFCM Email Marketing Automation for B2B eCommerce, focused on maintaining buyer engagement with precision. Now, it is crucial to concentrate on retention strategies. These strategies can convert one-time BFCM buyers into loyal customers, thereby enhancing their lifetime value. Here is how to implement these strategies effectively and sustain the momentum of BFCM. Get E-commerce insights and updates in your inbox.

Whether you’re pushing software, industrial supplies, or tech solutions, these five tactics will help you engage B2B buyers in a way that sticks and makes them want to click.

Attribution modeling in marketing plays a pivotal role in understanding where sales come from, which channels perform best, and how to optimize efforts for future growth. When ecommerce businesses use various shopping cart data synced with HubSpot through Unific

Uncover the secrets of revenue attribution reports and learn how to leverage them to boost your e-commerce sales.

Revolutionize the way ecommerce merchants approach customer segmentation by implementing automated processes based on real-time data analysis.

In this blog post, we will explore how personalized content can significantly impact conversion rates for abandoned carts through actionable strategies.

Sarah Barad - Paper Plotter Guys Abandoned carts recovery rates are hard and harder to increase with more and more people getting used to offers and finding an equivalent of 'window shopping' through abandoned carts. With over $4 trillion worth of merchandise abandoned, the estimation of the revenue merchants are keeping on the table is only getting bigger.