Black Friday and Cyber Monday (BFCM) are often thought of as consumer-centric events, but B2B eCommerce companies have a massive opportunity to capitalize on this peak shopping season. With buyers in every sector gearing up to make end-of-year purchases, automating email marketing for B2B can keep potential buyers engaged, drive sales, and enhance loyalty. Here’s how to effectively leverage automation to make this BFCM season one of your best yet.
Discounts and promotions are powerful tools for driving sales in eCommerce, but they’re also a double-edged sword. While they can attract new customers and boost conversions, overusing them risks eroding your profit margins and training customers to expect constant discounts. The key is to strike the right balance, using promotions strategically to drive value rather than devaluing your brand.
Following the whirlwind of Black Friday and Cyber Monday (BFCM), your responsibilities as a B2B eCommerce marketer are far from complete—cue sequel. Our previous blog, BFCM Email Marketing Automation for B2B eCommerce, focused on maintaining buyer engagement with precision. Now, it is crucial to concentrate on retention strategies. These strategies can convert one-time BFCM buyers into loyal customers, thereby enhancing their lifetime value. Here is how to implement these strategies effectively and sustain the momentum of BFCM. Get E-commerce insights and updates in your inbox.
Whether you’re pushing software, industrial supplies, or tech solutions, these five tactics will help you engage B2B buyers in a way that sticks and makes them want to click.
Attribution modeling in marketing plays a pivotal role in understanding where sales come from, which channels perform best, and how to optimize efforts for future growth. When ecommerce businesses use various shopping cart data synced with HubSpot through Unific
Uncover the secrets of revenue attribution reports and learn how to leverage them to boost your e-commerce sales.
Revolutionize the way ecommerce merchants approach customer segmentation by implementing automated processes based on real-time data analysis.
In this blog post, we will explore how personalized content can significantly impact conversion rates for abandoned carts through actionable strategies.
Sarah Barad - Paper Plotter Guys Abandoned carts recovery rates are hard and harder to increase with more and more people getting used to offers and finding an equivalent of 'window shopping' through abandoned carts. With over $4 trillion worth of merchandise abandoned, the estimation of the revenue merchants are keeping on the table is only getting bigger.
Our partnership with HubSpot has been long and fruitful as our systems works together to help e-commerce merchants achieve their business goals through different Hubs and features. As we know HS is a robust system made up of module like Hubs, each with different features that provide different benefits to merchants. Get E-commerce insights and updates in your inbox.
In the ever-evolving landscape of e-commerce marketing, the shift from traditional batch-and-blast emails to triggered emails is proving to be a game-changer. While the prevalence of batch-and-blast emails persists, it is increasingly common knowledge that triggered emails outperform them significantly.