While the forced migration caused by Shopify’s HubSpot integration update is creating disruption for many businesses, it’s also an opportunity to reassess your tech stack and explore better alternatives. If you’re looking to future-proof your business and optimize your integration, now is the perfect time to upgrade.
Check out a comparison of Unific vs the Native Shopify Sync and how we can help during this process.
What Makes a High-Value Customer? In the B2B world, high-value customers are your golden geese—the clients who consistently bring in significant revenue and help your business thrive. But how do you define "value"?
As the confetti settles and resolutions take center stage, the New Year offers e-commerce businesses a unique chance to align their strategies with customer aspirations. From fitness goals to financial planning, automation tools like HubSpot workflows can help you create personalized campaigns that resonate deeply with your audience, turning their resolutions into your revenue.
As the new year rolls in, it’s the perfect time to harness your e-commerce data to stay ahead of trends. While no one can predict the future with 100% accuracy, data can give you a clear picture of shifting customer behavior, emerging product preferences, and market opportunities. By analyzing the past year’s performance, you can identify patterns that will guide your strategy for the upcoming year and set you up for success.
The holiday rush might be over, but the real opportunity lies in what comes next. Post-holiday campaigns are a goldmine for nurturing new customers, boosting loyalty, and clearing out excess inventory. With thoughtful planning and the right tools, your e-commerce store can make a lasting impression that keeps customers coming back long after the decorations are packed away.
The holiday season is a whirlwind for e-commerce merchants, but when the dust settles, one thing remains clear: your analytics hold the key to doing it all even better next year. With the right data, you can identify what worked, what didn’t, and how to refine your strategies for even greater success.
The holiday rush might be over, but the shopping doesn’t stop! Post-holiday buyers—those redeeming gift cards, hunting for discounts, or making exchanges—are a goldmine for e-commerce businesses. Creating a seamless post-holiday shopping experience can turn these buyers into loyal customers and set the tone for a successful new year. Here’s how you can delight your customers and maximize this often-overlooked sales period.
It’s the most wonderful (and lucrative) time of the year for e-commerce! Holiday shoppers are actively hunting for deals, gifts, and seasonal must-haves, making it the perfect opportunity to connect with them through strategic email campaigns. From early bird deals to last-minute gift reminders, here are the top email strategies that will make your holiday sales soar. Get E-commerce insights and updates in your inbox.
The holidays are a whirlwind, and if you’re feeling behind on your e-commerce holiday campaigns, you’re not alone. But don’t worry—there’s still time to capture the attention of last-minute shoppers and close out the season with a bang. Here are five impactful holiday campaign ideas you can implement quickly to drive sales before Christmas. Get E-commerce insights and updates in your inbox.
In the fast-paced world of B2B eCommerce, efficiency isn’t just about selling a product; it’s about creating a seamless journey from click to delivery. To stay competitive, businesses need tools that synchronize back-end operations like fulfillment with front-end efforts such as marketing and customer retention. That’s where partnerships between solutions like Rush Order and Unific alongside HubSpot and Shopify come into play.
The holiday season is here, and for eCommerce businesses, it’s crunch time. Whether you’re gearing up for Christmas or planning post-New Year promotions, preparation is key to standing out and maximizing sales. To help you thrive during the most wonderful—and busiest—time of the year, here’s your ultimate eCommerce holiday readiness checklist. Get E-commerce insights and updates in your inbox.