What is your WOW?
I’ve said it before and I’ll say it again - running an online store is hard and getting harder. The cost of PPC is going up. Google can change their algorithm and you can lose half your traffic overnight (which actually happened to one of our clients recently). If your product can be sold on Amazon, chances are it’s already there and being sold for less money than you care to admit. To succeed in online retail as a small business, you need to stand on something other than price. You need a unique selling proposition. You need something that Amazon cannot do. Something that WOWS your customers during every interaction.