Beyond the Native Integration: Why Now Is the Perfect Time to Upgrade Your Shopify-HubSpot Sync

You've started to see more sales through your e-commerce business, and now you want to continue to succeed. If you don't know where to start, it’s difficult to know how to grow your e-commerce business. You have to capitalize on what you're doing well order to keep growing.

With a recent update to the Shopify API, we are now able to provide you with even more value through our Dynamic Coupon Codes. On Wednesday, November 8th, our CEO and Co-Founder, Dan, hosted a webinar explaining the new features and how you can quickly and easily implement them. You can watch the full recording here!

With a recent update to the Shopify API, we are now able to provide you with even more value through our Dynamic Coupon Codes. On Wednesday, November 8th, our CEO and Co-Founder, Dan, hosted a webinar explaining the new features and how you can quickly and easily implement them. You can watch the full recording here!

It is often believed that customers do not scroll all the way to the bottom of pages on ecommerce home pages and heat maps show this to be true. So it is assumed that customers don’t look at the footer and many companies worry less about the footer than they should. In actuality, the footer is very important. Not only does is act as the end of the container that holds informational and product content, it is essential for navigation. Additionally, the footer is the perfect place for social links and email capture.

These days, we all shop online, and we all know that the most important and sometimes frustrating part of the shopping experience is finding exactly what we are looking for. Most of us rely on the site navigation to be the most organized and efficient way of purchasing the item we are looking for, but many sites fall short and end up losing potential revenue. There are five areas of the navigation that are the most important for consumers and businesses alike.

There are several applications, platforms and integrations that allow you, as a retailer, to market to your target audiences by segmenting them based on purchase history, browsing behavior, or demographics. Once you have identified your various target audiences, segmentation is an easy way to appeal to them on a personal level in such a way that encourages a purchase. Marketers have been using this method for years and have seen great success.

We often see designers and marketers focus their efforts on newsletters and sales blasts rather than transactional emails. This is often due to limitations within their shopping carts, and sometimes due to a lack of time. As we have discussed, transactional emails are a missed opportunity and it all begins with the order confirmation. To maximize the available opportunity, here are some tips and tricks to ensure you are sending out the best possible order confirmation.