If you’re using Klaviyo for marketing (email and SMS) and thinking about syncing those contacts into HubSpot, you’re on the right track. Klaviyo is fantastic at driving engagement and revenue with targeted campaigns. But when you connect it to HubSpot? That’s when you unlock the full customer journey — from first click to closed deal, and even beyond.
Email marketing still accounts for over 15% of all ecommerce sales, but how are you using the other 85% of channel sales opportunities to help new customers? This is how you can adopt a comprehensive strategy to help serve New Customers across HubSpot Email, Chatbost, Service, Site, Ads, and Sales.
Shopify is NOT a CRM tool with deal pipelines nor sales email automation, so here are 3 problems your sales team will have using Shopify Draft Orders and what you can do about it to close more sales.
We've worked exclusively in ecommerce digital marketing in HubSpot's ecosystem for 5 years, since 2015. Since we're no longer selling HubSpot Agency retainer services, I'm sharing the key lessons I'd learned to help you wow Ecommerce brands as a HubSpot Agency (with fewer time-wasting surprises).
HubSpot might not like this post, but I think it’s an important option to lay out. Brands with a B2B or consumer sales team will have a better long-term fit on HubSpot. But if a 1-year Marketing Hub contract is too big a jump right now, how could you use both Klaviyo for email marketing AND HubSpot for sales?
There are certain segments of abandoned carts where you can offer discounts with the fewest tradeoffs (TL;DR, non-customer leads), so here’s 3 major coupon strategies to align your overall marketing goals.
Since April, Shopify’s revenues have nearly doubled as Covid-19 pushes brands to find their way online. Launching on Shopify or WooCommerce needs to be easy because brands simultaneously have to learn ecommerce marketing tools (like HubSpot or Klaviyo) to serve prospects/customers that are no longer in-person.
I’ve had the good fortune of working with some ecommerce clients who get hundreds of Abandoned Carts per day, which provides a lot of split-testing and segmentation opportunities for an Abandoned Cart email campaign in HubSpot.
This guide will help you set up a simple two-segment Abandoned Cart campaign in HubSpot as quickly as possible, even if you’re using the Shopify/HubSpot native integration. After all, sales in the ecommerce industry represent only 30-40% of all shopping carts, leaving 60-70% of shopping carts abandoned and not recovered.
This guide will help you to know if the paid HubSpot Ads Add-On will help your ecommerce business today, or if you want to hold off for later developments down the road and use what’s included in your plan for the Ads tool without the paid upgrade.