If you’re using Klaviyo for marketing (email and SMS) and thinking about syncing those contacts into HubSpot, you’re on the right track. Klaviyo is fantastic at driving engagement and revenue with targeted campaigns. But when you connect it to HubSpot? That’s when you unlock the full customer journey — from first click to closed deal, and even beyond.
Why Retarget Abandoned Cart Shoppers 71% of customers place an item in their shopping cart but end up leaving before completing the checkout process. On average, retargeting ads are 76% more likely to be clicked on than a regular display ad.
Search Engine Optimization (SEO) encompasses many tactics, but the main idea is that you're helping Google and other search engines understand your eCommerce brand and what products you sell. SEO increases your visibility by improving the likelihood search engines will list your site in relevant search results when potential customers are looking for products. In this post, I'll focus on one major part of your SEO strategy: keyword research for eCommerce stores.
A Salesperson's Standpoint: This is the first in a series of posts from Unific's Account Executive, Grant Rieger! He'll talk about e-commerce marketing from a salesperson's point-of-view.