While the forced migration caused by Shopify’s HubSpot integration update is creating disruption for many businesses, it’s also an opportunity to reassess your tech stack and explore better alternatives. If you’re looking to future-proof your business and optimize your integration, now is the perfect time to upgrade.
Check out a comparison of Unific vs the Native Shopify Sync and how we can help during this process.
Why Retarget Abandoned Cart Shoppers 71% of customers place an item in their shopping cart but end up leaving before completing the checkout process. On average, retargeting ads are 76% more likely to be clicked on than a regular display ad.
Search Engine Optimization (SEO) encompasses many tactics, but the main idea is that you're helping Google and other search engines understand your eCommerce brand and what products you sell. SEO increases your visibility by improving the likelihood search engines will list your site in relevant search results when potential customers are looking for products. In this post, I'll focus on one major part of your SEO strategy: keyword research for eCommerce stores.
A Salesperson's Standpoint: This is the first in a series of posts from Unific's Account Executive, Grant Rieger! He'll talk about e-commerce marketing from a salesperson's point-of-view.