Shopify Sync by Unific vs Shopify Native Integration
(by HubSpot)
The HubSpot Shopify Native integration pushes basic ecommerce data into HubSpot, but it won’t help you drive sales or retention. In today’s competitive and hyper-personalized marketing, that’s not enough.
Learn how Unific is purpose-built to bridge HubSpot's Ecommerce Gaps.
Trusted by 1,000+ Brands on Shopify and HubSpot around the World
The ESSENTIAL app for integrating Shopify with HubSpot
When I migrated my shopping cart to Shopify, my head was swimming with ideas about the automation the native integration with HubSpot would allow me to do. When I dove in, I quickly became frustrated with where the data being syned to HubSpot was being stored. It is difficult to create lists of who bought what because the data recquired lives across three different objects and you can only query against two objects at a time. This app by Unific really opened up the doors for us and allowed us to do all of the things we dreamed of.
A Must Have For Ecommerce
If you're using HubSpot with any type of ecommerce store, working with Unific is a no brainer. Their integration is far better than the out of the box Shopify integration and they're always willing to go above and beyond to support you. I've used Unific with 4 different stores wouldn't hesitate to use them again!
We are really excited about Shopify Sync by Unific! We spent a considerable amount of time and money to collect custom data in our Shopify store. We did this to better categorize our customers and market to them more effectively. We recently moved to HubSpot and needed to be able to get that data into HubSpot. Initially we were disappointed that the HubSpot app did not allow custom fields or custom mapping. Finding Shopify Sync by Unific was huge for us! We're now able to access our custom fields from Shopify and map them into HubSpot!
Why Choose Unific
HubSpot’s native Shopify integration is an afterthought—it has major feature gaps which leave you you behind your competition.
Unific is built for purpose-driven ecommerce teams. We don’t just sync your data—we optimize it for smarter automations, better personalization, more revenue, deeper reporting and a faster path to ROI.
Don’t let a weak integration hold you back. Upgrade to Unific today.
HubSpot's Integration
- Limited data - doesn't sync variants, or metafields
- Can't do email revenue attribution
- Limited cross-sell/upsell opportunities - doesn't sync the collections that the customer bought
- Shallow reporting
- Limited customization out of the box
- Additional select custom mappings can be made, but requires an additional paid HubSpot Hub
Let the Market Speak For Itself
Real brands approve Unific over the Shopify Native Integration because it was purpose-built for Ecommerce.
Unific Shopify - 5 Star Rating
HubSpot Shopify - 2.3 Star Rating
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Unific: Purpose-Built to Bridge HubSpot’s Ecommerce Gaps
Unific isn’t just another data sync tool—it’s designed to make HubSpot work seamlessly for ecommerce teams. We’ve carefully mapped out the real-world use cases that matter most, ensuring your data isn’t just dumped into HubSpot but optimized for action.
Whether you’re driving marketing automation, streamlining sales operations, or empowering customer support, Unific makes HubSpot easy, efficient, and impactful for your business.
Marketing Enablement
Use Unific+HubSpot to segment, personalize, and automate campaigns that recover carts, drive repeat purchases, and boost LTV with smart cross-sells and up-sells based on full purchase data.
Sales Operations
Empower sales teams with real-time customer insights, order history, reporting to identify opportunities.
Convert high-ticket abandoned carts with the personalized touch, engage with high value buyers. Quickly know who bought what with aggregated products bought fields.
Convert high-ticket abandoned carts with the personalized touch, engage with high value buyers. Quickly know who bought what with aggregated products bought fields.
CRM / Operations
Keep CS team in HubSpot with real-time access to orders, fulfillment status, and full customer history—no need to switch between Shopify and HubSpot. Resolve issues faster, improve response times, and keep customers happy.
Essential Features of Shopify to HubSpot Integration
Compare essential integration features of Shopify Sync by Unific and Shopify Native Integration by HubSpot.
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Essential Features |
Shopify Sync by Unific
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Shopify Native Integration
by HubSpot |
|---|---|---|
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Total Number of Fields Pre-mapped from Shopify
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150 |
60 |
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Sync Orders
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Sync as Orders to Orders, or Orders to Deals or Both - You choose! |
Sync Orders as Orders |
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Sync Order Line Items
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Sync Customers
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Sync Abandoned Carts (Checkouts)
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Sync as Checkouts to Carts or Checkouts to Deals or Both - You choose! |
Sync as Checkouts to Carts |
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Sync Companies
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Sync Products
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Sync Product Variants
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Sync Coupon Codes Used
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Sync Collections for each Product
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Sync Collections bought from for each Order
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Order Status to Deal Stage Mapping Customize HubSpot 's Pipelines Feature to Fit your Business |
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Power User Features
Important features any growing Ecommerce brand needs.
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Power User Features |
Shopify Sync by Unific
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Shopify Native Integration
by HubSpot |
|---|---|---|
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Multi-Store Sync Sync data from any number of stores into HubSpot and differentiate the data. |
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Email Revenue Attribution Tracking For Emails Sent With HubSpot |
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Custom Field Mapping for Any Field |
Map Any Field for Orders, Customers, Products, Companies |
Limited to Specific Fields Mappings on Free Version |
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Custom Map Metafields |
Map Metafields for Orders, Customers, Products, Companies |
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Browse abandonment
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Aggregated SKU's bought data on contact record
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Aggregated coupon codes used by customer
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Start now for free with our easy setup process.
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The Shopify Sync by Unific was installed before I joined the company but I've been using it for the past year. It's proven to be reliable and stable and continues to add efficient and value. Further, while I've only had the occasion to contact support once, I found their support to be top-notch and very helpful.
Very well developed and almost perfect solution for Shopify. Tightly integrated to HubSpot. There are still some feature to be added what support told me and functionality seems to be improving continuously. Awesome Support: Prompt answer, extensive personal support and explanation, extremely helpful. The company is absolutely open to improvement
This app has been very useful for our team. We operate our sales operations from Shopify but track specific leads in Hubpsot. This integration streamlines our process by preventing double entry in both platforms. We originally used the Shopify integration by Hubpsot but it had limitations.
Reliable with virtually no bugs or issues. Lots of features and data integration therefore provides the opportunity to automate more actions in your CRM
RFM Segmentation
Unific helps personalize the customer journey using easily accessible data, focusing on Recency, Frequency, and Monetary (RFM) metrics. Learn more.
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RFM Features |
Shopify Sync by Unific
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Shopify Native Integration
By HubSpot |
|---|---|---|
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Average Days Between Orders for Contacts
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Average Order Value for Contacts
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First Order Date for Contacts
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Second Order Date For Contacts
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Last Order Date for Contacts
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Total Value of Discounts for Contacts
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Total Value of Orders for Contacts
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First Order Value for Contacts
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Last Order Value for Contacts
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Second Order Value for Contacts
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Map Metafields from Shopify
Unific makes your Shopify Data fit HubSpot like a Glove.
Shopify allows custom Metafields for Ecommerce objects. Unific allows you to map them easily and accurately into HubSpot objects.
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Metafields |
Shopify Sync by Unific
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Shopify Native Integration
By Hubspot |
|---|---|---|
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Order metafields
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Customer metafields
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Product metafields
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Company metafields
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Start now for free with our easy setup process.
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Custom Mappings
Lets you access and display personalized Shopify information, such as customer, order, and product details, directly within your CRM.
|
Custom Field Mappings |
Shopify Sync by Unific
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Shopify Native Integration
By HubSpot |
|---|---|---|
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Orders |
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Requires upgrade to Operations Hub |
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Customer |
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Requires upgrade to Operations Hub |
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Product |
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Requires upgrade to Operations Hub |
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Company |
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Requires upgrade to Operations Hub |
CRM Cards
Provides a quick, centralized view of customer and order details, allowing for easy management and updates directly from your CRM
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CRM Cards |
Shopify Sync by Unific |
Shopify Native Integration
By HubSpot |
|---|---|---|
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Open Shopify customer from CRM Card
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Open Shopify order from CRM Card
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Find fullfillment status on CRM Card
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Find fulfillments line items of CRM Card
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Custom Development: Tailored Solutions For Unique Needs
Your business isn’t a template—it has unique workflows, challenges, and goals. You don’t use Shopify or HubSpot like everyone else, so why settle for a one-size-fits-all integration?
At Unific, we’ve helped brands adapt and optimize their Shopify-HubSpot connection. Many of our best innovations come directly from customer's problems that we needed to solve.
If HubSpot's Shopify Native Integration falls short and Unific doesn’t solve your challenge out of the box, let’s talk. We’ll make HubSpot & Shopify work exactly the way you need.
Ecommerce Data In HubSpot Is Just the Foundation
The integration between Shopify and HubSpot is an essential piece of the puzzle but if you really want to power up your HubSpot tools, then take a look at Unific's other apps add personalization super powers!
Dynamic Coupons
Incentivize customers to take action with targeted discounts. Boost conversion rates.
Dynamic Segments
Segment your customers with AI and launch HubSpot workflows much faster.
Draft Order Management
Utilize HubSpot to manage your Shopify Draft orders and boost your win rates for these orders.