All too often, eCommerce businesses focus their efforts on marketing emails instead of transactional emails like order confirmations. With 60–70% open rates, transactional emails give you a huge opportunity to connect with customers and drive more revenue. When a customer places an order, the confirmation email they receive should contain more than just order details — it should recommend similar products, enable social sharing, encourage leaving a review, share content, and more.
With Unific, you can turn your receipts into revenue by sending segmented order confirmations to new customers, repeat buyers, and VIPs. Segment based on product and collection data, and even start lifecycle campaigns that begin with an order confirmation. It can all be done automatically, so you can focus on other tasks with the confidence that you’re getting the most out of each order.