<img height="1" width="1" src="https://www.facebook.com/tr?id=1358109350892272&amp;ev=PageView &amp;noscript=1">

ELIMINATE GUESSWORK FROM BEHAVIORAL SEGMENTATION

champions

 

Champions big spenders

 

Big Spenders
loyalists

 

Loyalists

promising customers

 

Promising

new customers New Customers poor

 

Low Value

Who are my Champions? Are my New Customers progressing and growing in value? 

Customer Segmentation is key to any customer marketing strategy, but trying to uncover key segments from mountains of data is like finding a needle in a haystack.

SegLogic identifies actionable differences in customer behavior and divides your audience into distinct groups. Saving you time and effort. 

Act on Transitions to Improve Retention

money

 

Active

drift

 

Drifting

at risk customers

 

Churn Risk

lost customers

 

Lost 

Quickly identify customers moving from one segment to another and fine-tune your engagement efforts.

Are Champions starting to Drift? Engage them with some of your most popular products. Are you losing New Customers? Reactivate them with a time boxed offer.

Send the right message at the right time

Unific AutoSeg

  • Turn Prospects into New Customers
  • Convert New Customers into Promising Customers
  • Retain Promising Customers and move them to either Loyalists or Big Spenders
  • Retain Loyalists and Big Spenders while nurturing them into Champions
  • Re-engage Drifting Customers
  • Recover Churn Risk Customers
  • Win back Lost Customers

 

Created with Sketch.

Don't waste time on cumbersome buyer persona projects.
Don't waste money on expensive "data scientists".

Most Popular!

$50/month

Up to 25,000 Customers

$250/month

Up to 250,000 Customers

$500/month

Up to 500,000 Customers

 
Take the power of your data in your hands.

Are there gaps in your customer retention strategy?

Analyze your customer base to identify trends in the movement of customers throughout your journey. Turn Data Into Insights & Insights Into Actionable Strategies For Growth

 

Screen Shot 2020-10-09 at 4.53.24 PM-1-1

Expose any gaps where you are losing customers

Screen Shot 2020-10-09 at 4.53.33 PM

Compare segments to show where your most/least valuable customers are

HOW WE IDENTIFY YOUR CUSTOMERS

champions

drift-1

 

Champions are your most valuable customers and most raving fans. 

They spend the most often, in the highest quantities, and have the highest lifetime revenue.

Big Spenders

drift-1

 

Big Spenders purchase irregularly, but when they make a purchase it's big.

 

They spend the least often and have relatively large order values.

Loyalists

drift-1

 

Loyalists purchase regularly but don't spend very much at once.

 

They spend very often with relatively low order values.

Promising Customers

drift-1

 

Promising customers have shown a desire to continue purchasing but don't have enough history to be identified as Loyalists or Big Spenders.

New Customers

drift-1

 

New Customers are those who have placed a single order.

 

Everyone starts as a New Customer and with proper nurturing moves on to other segments.

Low Value

drift-1

 

Low Value customers most likely fall out of your target audience.

 

They only purchased once, quite a while ago, with a pretty low order value. 

HOW WE HELP AUTOMATE RETENTION

Active

money-1
 
Customers who have purchased recently and are within a normal repurchase window.

Drifting

drift-1
 
Customers who have purchased recently and are falling out of the normal repurchase window.

Churn Risk

risk-1
 
Customers who have not purchased recently and moderately outside of a normal repurchase window.

Lost

lost-items-1
 
Customers who have not purchased recently and are significantly outside of the normal repurchase window.

Rather than creating generic definitions for repurchase dates, we dynamically update the average days between orders based on your stores latest data.


Giving you the most accurate and the most up to date information about your customers.

Created with Sketch.

Frequently asked questions

Where will I see my
customer data?

We will sync the different customer segments into HubSpot, as well as make them available in your Unific dashboard.

How often do you sync segments?

Pretty instantly! Our segmentation is tied to our live order sync into HubSpot, so when a new customer is added or they change segment groups, those segments will update as soon as the HubSpot order is synced over.

Can I set up HubSpot lists with this data?

Yes! We sync these segments into HubSpot using a single custom property.

 

You'll be able to create Active Lists that combine this segmentation with other data like email engagement, abandoned cart info, and site browsing content.

Can I see the criteria for each segment?

Yes, for each automatically generated segment we will clarify the ranges for each group, which will be specific to your business.

 

For example, a "Big Spender" for one business might  be customers who place a $5000 order and for another business those might be a $600 order. Our software ranks all of your order history to determine the largest 20% of orders that would be a "big order" for your business.

Will my segments
change over time?

Yes, as your business grows your segment groups should grow and change with your business, automatically. 

 

Our software updates the segment ranges based on your data and will let you know when and how the segments changed. You can then update your marketing messaging, accordingly.

Start Today with a 90-day money back guarantee

 

Uncover the secrets in your customer data that will allow you to grow.

 

Turn Data Into Insights & Insights Into Actionable Strategies For Growth