PopUp Domination & Magento Updates
Love ‘em or hate ‘em -- popups work and they work well.
Beyond the Native Integration: Why Now Is the Perfect Time to Upgrade Your Shopify-HubSpot Sync
While the forced migration caused by Shopify’s HubSpot integration update is creating disruption for many businesses, it’s also an opportunity to reassess your tech stack and explore better alternatives. If you’re looking to future-proof your business and optimize your integration, now is the perfect time to upgrade.
Check out a comparison of Unific vs the Native Shopify Sync and how we can help during this process.
80/20 eCommerce Analysis - A Recent Revelation
You never know what you will find when conducting 80/20 analysis for eCommerce. Hidden opportunities. Looming threats. Clues for campaigns that provide the right message at the right time to the right customer segment you didn’t even know existed. I’ll share with you the results of a recent 80/20 analysis for a Revenue Conduit customer. For confidentiality reasons, I’ll withhold the name of the actual company and generalize some data. Start with Getting the Data into Infusionsoft A recent signup for Revenue Conduit purchased our Historical Data Service to export all of his orders, products and customers from Magento and import them into Infusionsoft. Part of the service includes calculating data and populating a number of fields within Infusionsoft. We use the fields for RFM Segmentation (purchase recency, purchase frequency and monetary). The fields include:
We're Just Getting Started
It’s been about 9 months since the first online store signed up for Revenue Conduit. Since April, 2013, online stores from all over the world in one niche after the next have joined the Revenue Conduit family. With our growth well under way, and the knowledge we have gained through working with clients and subscribers, it is now time to share our experiences and open a dialogue with you. This is our first post on the Revenue Conduit blog. You can expect many more. Revenue Conduit started as a simple plugin built to scratch my own itch. Before Revenue Conduit was even an idea, my wife and I had an online jewelry store built on Magento. We were using Mailchimp for our marketing, and we were frustrated by the lack of integration between our shopping cart and our marketing. We had two data silos and no real way to make them talk with each other in any meaningful way. I went on a search to find something better and thankfully found Infusionsoft (it was love at first sight). I signed up, went through the Kickstart and my mind began racing with all the possibilities. I partnered with a long-time friend and collaborator, Parag Jagdale, and we built the first version of Revenue Conduit to connect my own store with my marketing (now being run through Infusionsoft).