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Attribution modeling in marketing plays a pivotal role in understanding where sales come from, which channels perform best, and how to optimize efforts for future growth. When ecommerce businesses use various shopping cart data synced with HubSpot through Unific

Imagine being a salesperson, juggling multiple priorities. You're rushing to pick up your daughter from school for her dentist appointment when a prospect calls. They need a quote, and your commission depends on sealing the deal. The catch? You only have time to enter the data into one system but your company needs it to be in both Shopify and HubSpot.

Today, almost every online business has a need for integrations, and the industry has answered! There are now a large number of integration platforms such as Zapier, Workato, IFTTT (If This Then That). It is easier than ever to connect two or even more things together and play Double Dutch!

Prospects coming from competing integrations have been trained to expect data to sync on a schedule. We built Unific to be near-real-time without relying on a sync schedule. (By near-real-time we mean the sync might take between 1 second to 3 minutes after events happen in the Magento store.)

I was answering a client’s question about Unific’s Magento 2 to HubSpot integration this morning and realized that we could do a better job of explaining how the integration works and why it works that way. While moving data from one platform to another may seem like a very simple problem to solve in this day and age, there’s a lot more to it!

Click here for an updated comprehensive Unific vs Shopify Native HubSpot integration comparison. The following article is outdated. I've been working on integrating shopping carts and marketing platforms for what feels like a very long time. Maybe it was all the late, late nights when we were building the first version of our legacy app Revenue Conduit ... but the reality is, it's only been 6 years! However, what was an application born out of scarcity and necessity has now become an integral part to how many merchants operate.