Unified Commerce CXM · Product Recommendations
AI Product Recommendations in HubSpot That Grow LTV, AOV, and Conversion
Turn every HubSpot journey into a personalized buying experience. Unific reads every order, product, and interaction signal across your commerce stack and delivers real-time product suggestions inside HubSpot Marketing Hub — for B2B and B2C brands selling through DTC, wholesale, and sales-assisted channels.
The Cost of Generic Campaigns
Acquisition Is Expensive. Profit Comes From What Happens Next.
You already paid to reach these customers. Every generic email and static promo leaves AOV, LTV, and conversion on the table.
With Unific Product Recommendations
- Increase AOV by automatically surfacing relevant cross-sells and upsells in every campaign and flow
- Grow LTV with tailored follow-ups that keep buyers discovering new products over time
- Lift conversion rates by reducing friction in product discovery
- Scale personalization across marketing and sales without new tools or manual merchandising
The Plan
How Unific Product Recommendations Works
No new tools, no manual merchandising projects — just five steps from raw commerce data to revenue.
Step 01
Connect Your Commerce Stack
Orders, products, and customer activity flow from Shopify, Magento, WooCommerce, or BigCommerce into the Unific CXM layer.
Step 02
Unific Trains Store-Specific AI Models
Your interaction history and product catalog train recommendation models built for your store, not a generic engine.
Step 03
Drop Recommendations Into HubSpot Emails and Workflows
Your team adds recommendation modules into HubSpot Marketing Hub emails and workflows using the editors they already know.
Step 04
Recommendations Update Continuously
As customers browse, purchase, and engage with your brand, the engine keeps adapting so relevance improves over time.
Step 05
Monitor Impact and Expand
Track impact on AOV, LTV, and conversion, then expand placements to the highest-leverage journeys.
The Guide
Three Ways Unific Turns Data Into Recommendations
Unific is your Unified Commerce Customer Experience Platform. Product Recommendations turns that CX data foundation into revenue with three core capabilities.
Individualized Recommendations for Every Customer
User-level suggestions based on browsing, add-to-cart, and purchase behavior plus product catalog context.
- Recommended for you
- Inspired by your browsing
- Because you bought X…
Similar & Complementary Products
Item-to-item recommendations derived from real buying patterns and product attributes.
- Related items
- Alternatives in the same style or price band
- Complete your setup
Popular Items & Cold-Start Handling
High-performing products when there is limited or no history for a contact.
- Store specific best sellers
- Trending items for new or dormant buyers
Where It Shows Up
Recommendations Show Up Where Buyers Already Are
Activate recommendations across key touchpoints using HubSpot Marketing Hub. As Unific CXM evolves, the same intelligence can power additional touchpoints across self-serve and sales-assisted journeys.
Email Campaigns
Add dynamic recommendation blocks to newsletters, promos, and lifecycle sequences.
Post-Purchase Flows
"Reorder," "You might also like," and "Complete your setup" flows that feel helpful and personalized, not generic.
Built for Unified Commerce CXM
Not Another Point-Solution App
Unlike point-solution apps that only handle one storefront or one channel, Unific gives you the data foundation and lifecycle automation needed to personalize every touchpoint across marketing and sales — blending B2C ease with B2B complexity.
Unified Data
One CXM Layer Across Every Store and Channel
Unifies transactional and behavioral data into a CXM layer across your stores and channels, then learns store-specific patterns for precise recommendations.
HubSpot-Native
Marketers Stay in the Tools They Already Use
Operates natively alongside your HubSpot automation so marketers control personalization from the tools they already live in.
Privacy-First Infrastructure
Secure by Design, Store by Store
Runs on secure AWS infrastructure with per-store data isolation and optional hashed or pseudonymized identifiers to protect customer privacy.
See Unific Product Recommendations in Action
Turn every HubSpot touchpoint into a personalized buying moment. Request a demo to see how Unific Product Recommendations grows LTV, AOV, and conversion.