If you’re using Klaviyo for marketing (email and SMS) and thinking about syncing those contacts into HubSpot, you’re on the right track. Klaviyo is fantastic at driving engagement and revenue with targeted campaigns. But when you connect it to HubSpot? That’s when you unlock the full customer journey — from first click to closed deal, and even beyond.
Instead of keeping marketing activity in one silo and sales in another, syncing Klaviyo to HubSpot brings everything together. Your teams get one clear, unified view of every prospect and customer. Your reporting improves. Your automation gets smarter. And your ability to scale? That levels up too.
Here are 25 powerful things you can do once your Klaviyo contacts live inside HubSpot:
Move beyond opens and clicks. Track every step your contacts take, from first email touch to purchase and deal closure.
Push engaged contacts from Klaviyo directly into your HubSpot sales pipeline, so no hot lead gets missed.
Use HubSpot to add ads, calls, tasks, and even LinkedIn messages into your nurturing mix alongside Klaviyo campaigns.
Blend some Klaviyo engagement data with HubSpot's lead scoring rules to surface your best prospects faster.
Finally connect campaign performance with real sales outcomes and ROI.
Combine email behavior, purchase history, and sales conversations inside HubSpot’s CRM.
Segment by lifecycle stage, campaign engagement, purchase patterns, and even deal status.
Trigger cross-sell emails, review requests, and onboarding series from HubSpot based on Klaviyo purchase data.
Alert reps the moment a lead clicks a key email or browses your site again, so they follow up at the perfect time.
Give everyone on your team visibility into what’s happening with each customer, in real-time.
Give your sales reps the power to reference recent email opens, clicks, and purchases during calls and emails, making outreach more relevant and effective.
Use HubSpot workflows to flag contacts who haven’t engaged with Klaviyo campaigns for a while — allowing your team to win them back before they go cold.
Populate HubSpot contact records with Klaviyo tags, making it clear where they are coming from and what does this mean for your customer journey.
Trigger NPS or CSAT surveys from HubSpot.
Easily filter lists into new subscribers, active buyers, lapsed customers, and VIPs using combined Klaviyo and HubSpot data.
HubSpot can detect lapsed buyers and trigger win-back sequences across email, ads, and even sales calls.
Update deal stages based on customer interactions in Klaviyo — helping sales teams stay in sync with marketing efforts.
Combine Klaviyo contacts with HubSpot company records to run targeted ABM campaigns that reach both individual buyers and decision-making teams, reach out to B2B and B2C audiences with personalized content and more.
Automatically invite high-value Klaviyo contacts into loyalty or referral programs managed through HubSpot.
Let your sales managers see which marketing campaigns are generating the most sales opportunities in real-time and include Klaviyo as a source.
Combine Klaviyo and HubSpot sales outcomes into clear reports that show marketing's contribution to revenue.
Attribute leads to the right Klaviyo campaign while also tracking their movement through the HubSpot funnel.
Use HubSpot to track webinar registrations and trigger tailored follow-up emails to attendees and no-shows using Klaviyo.
Let customers manage their email/SMS preferences through HubSpot forms by tagging them as Klaviyo subscribers or not.
By integrating Klaviyo and HubSpot, you set your business up for scalable growth — with marketing, sales, and service teams all aligned under a single customer view.
If you’re serious about growing smarter — combining Klaviyo’s marketing muscle with HubSpot’s sales and CRM power — syncing the two is the next step. Not only will your marketing and sales teams align better, but your reporting will finally tell the full story.
Let’s make your marketing and sales work together like never before.