Shopify-HubSpot Integration Update: What You Need to Know & How to Prepare

If your business relies on the Shopify-HubSpot integration, an important update is coming. By May, all users will need to reinstall the integration, and with this change, Shopify orders will no longer sync to HubSpot Deals. Instead, they will sync to a new Order object—which functions differently than Deals.

This shift presents three major challenges:

❌ Orders won’t be in Deals anymore – Your existing sales workflows may break.
❌ Historical order data won’t transfer automatically – Reports and automation could stop working.
❌ New processes will be required – Teams will need to adjust to an unfamiliar system.

For some, this might just be a small adjustment. But for others, it could mean major disruption to sales tracking, reporting, and automation. The good news? You have options. Let’s break them down.

What This Means for Your Business

This change affects different businesses in different ways. Before deciding on your next steps, consider these key questions:

🔹 Do you rely on Deals for revenue tracking?

• If your reports, automation, or sales team depend on Deals, this update may create confusion or gaps in your pipeline.

🔹 Will switching to the Order object impact your workflow?

• Orders and Deals are not interchangeable. If your team is used to managing revenue through Deals, adjusting to the new system might take time.

🔹 How will historical data be handled?

• The update does not automatically transfer past orders. If your reports use past Shopify order data in Deals, you’ll need a plan to either migrate that information or adjust to the new reporting structure.

How to Prepare for the Transition

✅ Step 1: Audit Your Current HubSpot Setup

• Identify workflows, dashboards, and reports that rely on Shopify order data.
• Determine how the switch to Orders will impact your team’s processes.

✅ Step 2: Decide on Your Data Strategy

• Will you start fresh with the new Order object, or do you need to keep using Deals?
• How will you handle historical data that won’t transfer automatically?

✅ Step 3: Explore Your Integration Options

• HubSpot’s native integration is changing—but alternative integrations exist that still sync Shopify orders to Deals.
• If your business depends on Deals, our integration continues to sync orders directly to Deals without breaking workflows.

What Are Your Options?

🔹 Stick with the Native HubSpot Integration & Adjust to Orders

• If your team can work with the new Order object and adjust reports/workflows accordingly, this may be a viable option.

🔹 Use an Integration That Still Syncs Orders to Deals

• If you want to keep your current sales and reporting processes intact, consider an integration (like ours) that continues syncing Shopify orders to Deals—allowing you to avoid major disruptions.

🔹 Rebuild Workflows & Reports from Scratch

• Some businesses may choose to fully rebuild their reporting structure around the Order object. While possible, this approach requires significant effort.

Don’t Wait—Start Preparing Now

If your business relies on Deals, now is the time to assess your options. Whether you decide to migrate fully to Orders or maintain your existing workflows with an alternative integration, planning ahead is crucial.

🚀 Need help deciding? We’re offering free strategy calls to help businesses navigate this transition smoothly.

🔹 Learn more and Book a Free Call and make sure your sales and reporting processes stay intact before the deadline.